Top 10 Most Popular Shampoo Brands In The U.S by Quality and Revenue
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| Top Best American Shampoo Brands |
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Overview: Shampoo Brands In the U.S
• With $114.8 billion in annual sales, Aussie is the biggest shampoo brand in the United States.
• The market for shampoo will be worth $34.8 billion by 2022.
• In the United States, shampoo was sold in excess of 388 million units in 2022.
• Through 2028, the market for shampoo is anticipated to expand at a CAGR of 3.6%.
KnowInsiders offers the top shampoo brands in the USA in terms of quality and revenue if you’re looking for them.
1. Aussie
Cincinnati, Ohio, U.S.A.
Latest Annual Revenue: $114.8 billion
Parent Company: Procter and Gamble
The five vitamin oils that each shampoo product contains—sunflower seed oil, mango seed oil, sweet almond oil, rosemary leaf oil, and chamomile flower oil—are represented by the letters VO5 in Alberto VO5's name.
The company was founded when Alberto, a hairstylist in Culver City, California, developed a vitamin-rich product for his clients, many of whom worked in Hollywood's film studios. In 1955, he sold Leonard Lavin his product, VO5, and he used it to launch a business that distributed a range of hair care items.
Today, Alberto VO5 offers hairsprays, oil treatments, and discount shampoo and conditioner in a variety of scents. High Ridge Brands Co. is the brand's owner in the United States, but Unilever is the global brand owner.
Aussie was created in 1979 after an American entrepreneur and hairdressing expert visited Australia and learned how to use the local flora to repair hair that had been harmed by the sun and sea.
With the help of these ingredients, he created the Aussie 3 Minute Miracle, an intense conditioner that is still on the market today, and the rest, as they say, is history. With the least amount of effort and time required from the customer, Aussie now produces products that repair and preserve hair while also washing and straightening it.
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| Aussie |
2. Dove
Chicago, Illinois, U.S.A.
Latest Annual Revenue: $7.907 billion
Parent Company: Unilever
Dove is a well-known brand name in the market for reasonably priced cosmetics and beauty products. That holds true for its shampoos as well, as 24 million Americans, not to mention the 150 other countries that can access Dove products, use Dove shampoos to wash their hair.
The business now offers a variety of products in the skincare, deodorant, and hair care industries, among others. Dove offers 27 different shampoo options so that customers can select the one that best suits their hair types, be it one with frizz, dandruff, or any other issue. Many of these also come in a range of scents.
In the world of inexpensive cosmetics and personal care items, Dove is a well-known brand. This also holds true for its shampoos, as nearly 24 million Americans wash their hair with Dove products, in addition to the 150 other nations where Dove products are available.
Dove's first item, the Beauty Bar, a bar of soap with moisturizer inside, was released in 1957. Today, the company sells a wide variety of items in the categories of skin care, deodorant, and hair care.
Dove offers 27 different shampoos so that customers can select the one that best addresses the needs of their particular hair type, whether that be a lack of volume, dandruff, frizz, or any other concern. Many of these also come in a range of scents.
The company is also well-known for its Real Beauty advertising campaign, which uses unaltered images of its models to dispel misconceptions about their beauty that arise from using airbrushed models.
3. Alberto Culver
Stamford, Connecticut, U.S.A.
Latest Annual Revenue: $1.6 billion
Parent Company: High Ridge Brands Co. in the U.S., Unilever worldwide
In the VO5 The name Alberto VO5 refers to the five vitamin oils that are included in each shampoo product: chamomile flower oil, sweet almond oil, rosemary leaf oil, sunflower seed oil, and jack fruit seed oil. Alberto was originally a hairstylist who created a vitamin-rich shampoo for his Culver City, California, clientele, many of whom worked in Hollywood film studios. The company's history began at this point.
After being sold to Leonard Lavin in 1955, VO5 went on to become one of the world's top suppliers of hair care products. These days, Alberto VO5 sells affordable shampoo and conditioner with a variety of aromas, hairspray, and oil treatments.
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| Alberto Culver |
The company was founded when Alberto, a hairstylist in Culver City, California, developed a vitamin-rich product for his clients, many of whom worked in Hollywood's film studios. In 1955, he sold Leonard Lavin his product, VO5, and he used it to launch a business that distributed a range of hair care items.
Today, Alberto VO5 offers hairsprays, oil treatments, and discount shampoo and conditioner in a variety of scents. High Ridge Brands Co. is the brand's owner in the United States, but Unilever is the global brand owner.
4. John Paul Mitchell Systems
Beverly Hills, California, U.S.A.
Latest Annual Revenue: $1.0 billion
Parent Company: John Paul Mitchell Systems (JPMS)
Paul Mitchell and John Paul DeJoria teamed up to launch a professional hair care line that was affordable for hairdressers in 1980.
They used awapuhi, a Hawaiian plant they grew on their solar-powered farm, in their first products, and they've since expanded their arsenal with additional natural ingredients.
The Paul Mitchell line currently sells about 80 hair care products through its website, salons, beauty shops, and a small number of other online retailers. The product line that best suits a customer's hair type and hair concerns is available for selection.
Given that there are more than 100,000 Paul Mitchell salons and more than 100 schools worldwide, the brand is also closely linked to these reputable establishments.
5. Suave
Chicago, Illinois, U.S.A.
Latest Annual Revenue: $672 million
Parent Company: Unilever
Suave was first used in 1937 to refer to a hair product made by the National Mineral Company. The brand's new owner, Helene Curtis Industries, Inc., increased its product selection in the 1970s to include items for hair care, lotion, soap, and deodorant.
The 35 million people who use Suave's shampoo alone find them easily accessible because they are made for and sold in discount stores.
The company makes a number of shampoos that are made to address various issues and requirements that men, women, and kids have with their hair. Suave additionally provides goods at various price points, enabling it to appeal to a wider range of consumers.
6. Head and Shoulders
Cincinnati, Ohio, U.S.A.
Latest Annual Revenue: $42.28 million
Parent Company: Procter and Gamble
In 1961, Head and Shoulders was first made available on the market as a scalp treatment for dandruff-causing bacteria. The treatment was very effective, and to make it simpler for people to use on a regular basis, it was later made into a shampoo.
Additionally, the Head & Shoulders brand quickly overtook all other shampoo brands to take the top spot in terms of sales by the early 1980s. With over 40 million customers in the United States alone, it still holds the top spot today.
On the other hand, not every one of those people has dandruff. Head and Shoulders has also created a line of products to address a variety of hair and scalp issues, such as itchy, dandruff, frizz, and hair loss.
7. L’Oréal USA
Paris, France
Latest Annual Revenue: $38,199 million
Parent Company: L’Oreal Group
Cosmetics, skincare, hair color, styling, and hair care products are all produced by L'Oréal. Its selection of shampoos ranges from lavender shampoo to shampoo for hair that is both dry at the ends and greasy at the roots. Children's and even baby shampoo is also available. As a result, L'Oréal shampoo is used by more than 11 million people in the United States alone.
One of the biggest beauty and personal care companies in the world, L'Oréal Group, includes the brand L'Oréal Paris.
Makeup, skincare, hair color, hairstyles, and hair care are all produced by L'Oréal Paris. Its selection of shampoos includes everything from purple shampoo to shampoo for children to shampoo for hair with oily roots and dry ends. Because of this, more than 11 million people use shampoo from the L'Oréal Paris brand in just the United States.
Eugène Schueller, a chemist, founded the L'Oréal Group in 1909 after developing a hair dye that he sold to Parisian hairdressers. The mission he established for the business is still "Research and innovation in the service of beauty."
8. Pantene Pro-V.
Cincinnati, Ohio, U.S.A.
Latest Annual Revenue: $37.13 million
Parent Company: Procter and Gamble
Swiss pharmaceutical company Hoffmann-La Roche created Pantene Pro-V in the 1940s. Panthenol, or Pro-Vitamin B5, was being used by company scientists to treat skin burns when they noticed that the treatment was also repairing damaged hair.
The ingredient was used by Hoffmann-La Roche to create a hair care product, which gained popularity across Europe before eventually reaching the rest of the world. With its strong "Don't hate me because I'm beautiful" campaign slogan, Pantene Pro-V attracted more attention in the 1980s.
Because of the slogan, Pantene Pro-V now has over 37 million users in the United States alone. Procter and Gamble is the company's owner, and it provides six collections of hair care products that address various hair concerns, hair types, and price ranges.
9. Garnier Fructis
Clichy, Hauts-de-Seine, France
Latest Annual Revenue: $13.19 million
Parent Company: L’Oréal
Alfred Amour Garnier, the company's founder, created a hair lotion in 1904 using all-natural, plant-based ingredients.
The Garnier Fructis hair care line, which uses superfruit and active fruit protein in its shampoos and conditioners, carries on this heritage.
13 million people in the United States alone use the Garnier Fructis brand of shampoo, which was introduced in 1996. Its reasonably priced products use organic ingredients designed to address particular hair problems.
One of the most well-known personal care brands in the world, Garnier has been a division of L'Oréal since the 1970s.
10. Herbal Essences
Cincinnati, Ohio, U.S.A.
Latest Annual Revenue: $9.16 million
Parent Company: Procter and Gamble
Over nine million Americans use Herbal Essences shampoo, which was first offered by Clairol in 1971 and is currently owned by Procter & Gamble.
Herbal Essences products are renowned for their nature-inspired packaging and scents, and their most recent product line, bio:renew, has emphasized this focus even more.
In order to address a range of hair concerns, the brand collaborated with Royal Botanic Gardens, Kew, to choose which botanical ingredients should be included in the shampoos and conditioners. Classics for hair care like argan oil and coconut are among these ingredients, as well as less well-known things like birch bark and white strawberries.
Herbal Essences has a large selection of product lines, each of which addresses a different hair issue and has a distinctive scent made from botanical ingredients. Visitors to their website even have the option of shopping by ingredient.
John FriedaThe John Frieda brand launched their very first salon in London well over three decades ago. Today, the brand is recognized all over the world for its quality and chicness, and it is carried in salons in a variety of countries. Instead of taking a one-size-fits-all approach, the company John Frieda was founded on the principle that customers should be able to purchase products that are tailored to their particular type of hair. Therefore, if you want to have hair that is both clean and beautiful, you should make sure to purchase one of the shampoos that were discussed above. SheaMoistureSheaMoisture is a pioneering mother of four who was also an entrepreneur, and it is her legacy that the company bears her name. Shea butter, African black soap, and a variety of other home-made beauty preparations were some of the products that Sofi Tucker sold in Sierra Leone in the year 1912. The SheaMoisture shampoos are absolutely stunning, and they are formulated with some truly remarkable ingredients that are designed to improve the overall health of your hair and bring out its natural shine. There is a consistent level of support for this shampoo in the United States. |
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