Top 10 Best Free AI Social Listening Tools in 2025

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Overview of AI Social Listening Tools

In the digital age, understanding public sentiment and monitoring brand mentions across social media platforms are vital for businesses aiming to maintain a competitive edge.

AI-powered social listening tools have transformed this process by automating the collection and analysis of vast amounts of online data. These tools employ advanced algorithms and natural language processing to provide real-time insights into customer opinions, emerging trends, and potential crises.

By leveraging such technologies, organizations can make informed decisions, enhance customer engagement, and refine their marketing strategies.​

Top 10 Free AI Social Listening Tools

Here is a curated list of the top 10 free AI social listening tools that offer robust features to help businesses monitor and analyze their online presence effectively:

1. Hootsuite's Free Social Listening Tools

Hootsuite's Free Social Listening Tools

• Website: hootsuite.com/social-media-tools​

• Owner: Hootsuite Inc.​

• Country: Canada​

• Description: Hootsuite offers a suite of free social media tools designed to help users monitor brand mentions, analyze sentiment, and track social media performance. The platform's free offerings include a sentiment analyzer, Boolean search generator, and social listening alerts. These tools are particularly beneficial for small businesses and individuals looking to gain insights without a significant financial investment.​

• Key Features:

  • Sentiment Analyzer: Evaluates customer sentiment regarding your brand or specific topics.​

  • Boolean Search Generator: Assists in creating complex search queries to filter relevant conversations.​

  • Social Listening Alerts: Notifies users of brand mentions and relevant discussions in real-time.​

• Evaluation: Hootsuite's free tools provide a solid foundation for basic social listening needs. However, for more comprehensive analytics and reporting, users may need to explore Hootsuite's premium plans.​

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2. Talkwalker's Free Social Search

• Website: talkwalker.com/social-media-analytics-search​

• Owner: Hootsuite Inc.​

• Country: Luxembourg​

• Description: Talkwalker's Free Social Search allows users to monitor conversations about their brand, hashtags, and competitors across various social media platforms. The tool offers real-time data and analytics, enabling businesses to stay informed about public perception and emerging trends.​

• Key Features:

  • Real-Time Monitoring: Tracks brand mentions and relevant discussions as they happen.​

  • Competitor Analysis: Provides insights into competitors' social media performance and strategies.​

  • Hashtag Tracking: Monitors the performance and reach of specific hashtags.​

• Evaluation: Talkwalker's free tool is user-friendly and offers valuable insights for brands aiming to enhance their social media presence. However, access to more advanced features requires upgrading to their paid plans.​

3. Brand24

• Website: brand24.com​

• Owner: Semrush Inc.​

• Country: Poland​

• Description: Brand24 is an AI-powered social listening tool that provides access to mentions across social media, news, blogs, videos, forums, podcasts, and reviews. It offers real-time monitoring and analytics to help businesses protect their brand reputation and analyze competitors.​

• Key Features:

  • Comprehensive Coverage: Monitors a wide range of online sources for brand mentions.​

  • Sentiment Analysis: Assesses the tone of mentions to gauge public sentiment.​

  • Influencer Identification: Identifies key influencers discussing your brand or industry.​

• Evaluation: Brand24's extensive monitoring capabilities make it a valuable tool for businesses of all sizes. While it offers a free trial, continued use requires a subscription.​

4. Google Alerts

• Website: google.com/alerts​

• Owner: Google LLC​

• Country: United States​

• Description: Google Alerts is a straightforward and free tool that allows users to monitor the web for specific keywords or phrases. While it doesn't offer the advanced analytics of other tools, it's effective for tracking brand mentions and industry news.​

• Key Features:

  • Customizable Alerts: Set up alerts for specific keywords and receive notifications via email.​

  • Broad Web Coverage: Monitors news sites, blogs, and other web content.​

  • Ease of Use: Simple setup process with no technical expertise required.​

• Evaluation: Google Alerts is ideal for individuals and small businesses seeking a no-cost solution for basic web monitoring. However, it lacks the depth and real-time capabilities of more specialized social listening tools.​

5. Mention

Mention

• Website: mention.com​

• Owner: Mynewsdesk​

• Country: France​

• Description: Mention is a social media monitoring tool that enables users to track brand mentions across various platforms. It offers real-time alerts and analytics to help businesses manage their online presence effectively.​

• Key Features:

  • Real-Time Alerts: Notifies users immediately when their brand is mentioned online.​

  • Competitive Analysis: Allows monitoring of competitors' online activities and mentions.​

  • Customizable Dashboards: Gives users tailored views of key metrics, mentions, and trends.

  • Evaluation: Mention is ideal for marketers needing a balance between simplicity and smart analytics. While the free version has limitations, it’s a great entry point for social media listening with strong real-time functionality.

6. Social Searcher

• Website: www.social-searcher.com

• Owner: Social Searcher Ltd.

• Country: United Kingdom

• Description: Social Searcher offers a free real-time social media search engine that allows users to monitor all public social mentions in social networks and on the web. It also provides detailed analytics like sentiment, keywords, and user influence.

• Key Features:

  • Real-time search across Facebook, Twitter, Instagram, YouTube, etc.

  • Sentiment analysis and keyword tracking.

  • Exportable analytics for reports.

• Evaluation: Social Searcher is powerful for quick searches and surface-level insight, great for startups. Heavy users will need to upgrade for higher data limits and advanced export features.

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7. Awario (Free Trial)

• Website: www.awario.com

• Owner: Awario

• Country: Belarus

• Description: Awario is a professional-grade social listening tool with AI capabilities to track mentions across social networks, blogs, forums, and news sites. While not entirely free, it offers a solid free trial to test its advanced features.

• Key Features:

  • Sentiment analysis and real-time notifications.

  • Influencer tracking and lead generation.

  • Boolean search and competitor tracking.

• Evaluation: Awario’s interface and analytics are excellent for small teams. Use the free trial to assess whether the premium features are worth the upgrade.

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