Top 10 Most Popular Smartphone Brands in the World (Updated 2024)
 Top 10 Most Expected Smartphones in 2023 |
 Top 11 Biggest Smartphone Companies in the World (by Units and Revenue) |
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| SMARTPHONE MARKET SHARE WORLDWIDE |
| Table of Contents |
Highlights: Global Smartphone Market (2023/2024 Updated)
The shipment of 280.2 million smartphones worldwide fell by 14% YoY and 7% QoQ in the first quarter of 2023.
In Q1 2023, Samsung overtook Apple as the leading smartphone manufacturer, thanks to the mid-tier A Series and the recently released S23 series.
Of the top five brands, Apple's YoY shipment decline was the smallest. As a result, it achieved a Q1 share of 21%, which was a record.
Global smartphone sales fell by 7% year over year to $104 billion. Average selling prices rose year over year for Apple, Samsung, and Xiaomi.
In their industry, mobile brand names are up against stiff competition. Let's now talk about the top 10 mobile brands in the world for 2023–2024 that have proven themselves.
According to the most recent data on the global smartphone market share as of April 2023, Apple, a US phone manufacturer, is in the lead with a market share of 30.44%. This indicates that more than 30 percent of smartphone users use an Apple device.
Samsung is ranked second among the most well-known smartphone producers. Just 4.34 percentage points separate the South Korean company from Apple, which has a market share of 26.1% in smartphones.
With a combined market share of 56.54%, Apple and Samsung are the market leaders in the smartphone sector. In fact, since 2013, these two smartphone producers have dominated the industry. Both of their market shares surpassed those of Nokia, a Finnish phone manufacturer that enjoyed tremendous success in the 2000s.
The data also reveals that over the past few months, Apple and Samsung have been trading places. Samsung had maintained its position as the market leader up until September 2021, albeit by a small margin. But in October of that year, Apple passed Samsung, and it held the top spot for a few months before Samsung reclaimed it in March of 2022. Since then, the two have been alternately taking the lead every few months until Apple finally regained it in October 2022.
With 11.72% of the overall market share, Xiaomi is the third-largest smartphone brand. Given that the Chinese company was only established in 2010, this is impressive. The past five years have seen the majority of Xiaomi's growth. The phone manufacturer held only about 2% of the market prior to 2017. However, it increased its share that year by more than doubling it, finishing the year with 4.75%.
Oppo and Vivo, with 6.37% and 5.1% of the market share, are the next two companies after Xiaomi. Huawei, which accounts for 4.12% of the market for smartphones, is the sixth-largest smartphone manufacturer.
These six companies collectively control 83.85% of the global smartphone market. In other words, they produce more than four out of every five smartphones used globally.
Only Apple is headquartered in the United States out of all the top phone manufacturers in the world. The remaining five are in fact from Asia, specifically South Korea and China.
#10. Alcatel Networks
Sales: $4.27 billion
Country: France
Founded: 2006
Even though this French company is the only one in Europe that produced smartphones, its accomplishments are still noteworthy. Alcatel Lucent was established in 2006, and in 2016, it merged with Nokia Networks. Currently, the business sells a wide range of smartphones and conducts business globally.
The Alcatel 3X, Alcatel 1S, and Alcatel 1C, for instance, are some of Alcatel Lucent's best-selling phones. Compared to the majority of the other phones on this list, these phones are typically very inexpensive.
#9. LG
Sales: $5.219 billion
Country: South Korea
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| Photo: CNet. |
LG, a further South Korean powerhouse, is the country's fourth-largest family-run business. The business operates in more than 80 countries and has over 222,000 employees. Similar to how frequently Samsung and Apple products are found in stores, LG phones are also fairly well-liked in the United States.
A multinational corporation from South Korea, LG Corporation, was formerly known as Lucky-Goldstar. It ranks as South Korea's fourth-largest chaebol. The company links the letters LG to its motto, "Life's Good." LG produces telecom, chemical, and electronic goods. In addition to a wide range of products, such as smart TVs, the company is well known for its premium G series of smartphones.
The LG G7 ThinQ, LG V40 ThinQ, and LG V60 ThinQ 5G are currently LG's most well-known smartphones. These phones are renowned for their affordability as well as their thinness, as the name would imply. Many of LG's most well-known brands only cost $200 to $400.
LG also has a proprietary operating system called webOS. Although this Linux kernel-based multitasking operating system has been used as a mobile operating system, LG's smart TVs make excellent use of it.
#8. VIVO
Sales: $8.458 billion
Country: China
Founded: 2009
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| Photo: The Verge. |
Shen Wei founded the Chinese technology company VIVO Communication Technology Co. Ltd. in 2009. Vivo has a large selection of smartphones with excellent features and specifications.
According to Global Brands, VIVO is ranked eighth on the list with annual sales of 49.5 million units and revenue of 46 million USD.
The company now only has 10,000 employees but continues to make enormous profits and does business all over the world. However, this company primarily controls the Middle Eastern, Asian, and Russian markets.
The Vivo Y72 5G: 3G, Dual Sim, 4G, and Octa-Core is one of Vivo's most well-liked products. These phone options are reasonably priced, costing as little as $300.
Vivo phones run an Android operating system, just like many of the other devices on this list.
7. ZTE
Sales: $17.68 billion
Country: China
Founded: 1985
The last Chinese company on this list, ZTE, is also the oldest, having been established in 1985. Additionally, it is a public company, which means that the Chinese government runs it. The company currently has over 68,000 employees and ranks among the top phone manufacturers in its native country.
The Axon 11, Blade 2020, Axon 30 Ultra, and ZTE Blade A7 are a few of the company's best-selling mobile devices. These smartphones run on the Android operating system and can cost up to $300.
#6. OPPO
Sales: $37 billion
Country: China
Founded: 2004
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| Photo: India TV News. |
Oppo is another significant Chinese smartphone company that was founded in 2004. The business has 40,000 employees worldwide and is active.
The Chinese consumer electronics and mobile communications company Guangdong OPPO Mobile Telecommunications Corp., Ltd., also known as OPPO, is well-known for its smartphones, Blu-ray players, and other electronic products.
In 2016, OPPO was the most popular smartphone brand in China.
The Oppo K3, Oppo Reno 2F, and the Oppo F17 are some of Oppo's best-selling smartphones. Oppo also creates a wide range of other products, including Blu-ray players, audio equipment, power banks, and more.
In the Top 10 Mobile Phone Brands in the World, the company is currently ranked sixth. Sister companies Oppo and Vivo are owned by the same parent company, Guangdong. Vivo, Realme, and OnePlus are all affiliated with BBK Electronics Corporation, as is Oppo. In 2018–2019, Oppo's sales increased by 80% to 21,524.6 crores.
Since Oppo has been largely stable recently, Xiaomi has surpassed them. For instance, Oppo experienced a -5.8% decline in growth from 2019 to 2020. Even though this figure isn't exactly fatal, it also doesn't come close to Xiaomi's growth rate.
 9 Little-Known Facts About OPPO - Top Smartphone Brand |
#5. Xiaomi
Sales: $45.35 billion
Country: China
Founded: 2010
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| Photo: Pocket-lint. |
Lei Jun founded this multinational corporation in China in April 2010. After only a few years since its release, it has created a fierce competition for its rivals. It is the fifth-most valuable technology startup in the world.
In 2011, Xiaomi, one of the list's more recent businesses, unveiled its first smartphone. Even though Xiaomi only has about 18,000 employees worldwide today, after receiving $1.1 billion in funding from investors, it is still the 4th most valuable technology start-up.
Even though the company's goods aren't well-liked in the United States, they do have markets in South Africa, China, Singapore, Japan, India, South Korea, Russia, and several EU nations.
The Redmi Note 10 Pro, Poco X3 Pro, and Poco F3 are some of Xiaomi's most well-known smartphones. These phones have become incredibly popular in recent years, with Xiaomi's growth rising by 15.7% between 2019 and 2020.
 6 Little-Known Facts About Xiaomi |
#4. LENOVO
Sales: $66.0 billion
Country: Hong Kong (China)
Founded: 1984
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| Photo: Android Authority. |
On November 1st, 1984, Liu Chuanzhi founded the multinational company LENOVO, which has its headquarters in Hong Kong. The smartphones that Lenovo has released are affordable and feature the best technology.
Even though it is an older company, Lenovo is still vital to the modern smartphone market. The business has over 63,000 employees and sells its goods in at least 180 nations around the world.
The Lenovo Legion Phone Duel 2, Lenovo Legion Pro, and Lenovo K12 Pro are currently some of Lenovo's most well-liked cell phones. The business is well-known for making Motorola and Android smartphones. However, laptops and other electronic devices tend to be Lenovo's primary markets.
 14 Little-Known Facts About Lenovo |
#3. Huawei
Sales: $92.6 billion
Country: China
Founded: 1987
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| Photo: The Verge |
It is one of the many different smartphone brands available worldwide. Ren Zhengfei founded this multinational corporation in China in 1987.
The largest smartphone manufacturer in China and third-largest worldwide is Huawei. Given that Huawei operates in China as a private company rather than a public one, which is unusual, this is particularly intriguing.
With the exception of the United States, the company now has operations in 170 countries around the world and employs about 194,000 people.
The Huawei Mate 20 and Huawei P30 are two of Huawei's most well-known products. These cell phones utilize a Samsung-like Android operating system.
The cameras on Huawei phones have advanced significantly over the years. The Huawei P20 Pro, for instance, featured the original Leica triple camera. The business's capacity for innovation on this front has given them the leverage they currently possess. Unfortunately, the company's growth forecast for 2019–2020 was drastically reduced, coming in at an unsettling -24.1%.
It ranks third on the list with annual sales of $107.13 billion and revenue of $839.01 million.
#2. Samsung
Sales: $245.7 billion (2022)
Founded: 1938
Revenue per year: 211.2 $ billion
Units Shipped (Million) : ~260
Market Share ~21%
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| Photo: DxOMark |
According to a list of the top mobile brands in the world, it ranks either first or second (depending on the year) on sales of 321.3 million units and revenue of 211.2 billion USD annually. The business employs nearly 290,000 people worldwide and conducts business in 74 nations.
Samsung electronics, a South Korean business with its headquarters in Samsung Town, is a division of the Samsung Group. It was established in South Korea on March 1st, 1938. Because of the top-notch services offered by the business and its durable smartphones, it is one of the most reputable brands in the world. This company sells smartphones that are very user-friendly, have cutting-edge software, have good customer support, are economical, etc.
In the list of top-selling smartphones in Europe, Samsung has managed to outperform all other smartphone brands internationally. South Korean company Samsung Electronics is a well-respected name in the industry. Samsung smartphones are expertly crafted with the right balance of performance, accuracy, and cost-effectiveness.
Samsung's flagship smartphone line is the Galaxy series, which features a variety of models to suit various needs and price points. The most recent models in the Galaxy line come equipped with cutting-edge features like 5G connectivity, sharp displays, and multiple cameras. Android runs on the smartphones made by Samsung. Samsung makes mid-range and low-cost smartphones under the Galaxy A and Galaxy M series in addition to its flagship models. While still offering good performance and features, these phones provide an alternative to the flagship models that is more reasonably priced. Samsung is renowned for its innovations, including the foldable smartphone, Galaxy Fold, which was a first in the industry.
Despite holding an impressive 18.8% of the market, Samsung's growth has slowed. Samsung's growth decreased by -14.6% between 2019 and 2020. In the future, if this pattern holds, perhaps a different manufacturer of smartphones will surpass them.
#1. Apple
Sales: $394.3 billion (2022)
Founded: 1976
Revenue per year: $53.8 billion
Units Shipped (Million) : ~224
Market Share ~18%
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| Photo: BGR |
An American multinational corporation called Apple Inc. creates, produces, and sells computer software, consumer electronics, and online services. It was the first company to introduce smartphones bearing the name iPhone and running its operating system, iOS.
Ronald Wayne and Steve Jobs founded Apple in 1976, and it is now renowned for its upscale iPhones.
In 25 countries, the company employs 147,000 people, which is significantly fewer than Samsung.
The iOS operating system, which Apple developed and is renowned for its user-friendly interface and intuitive design, powers Apple iPhones. Additionally, iPhones are renowned for their premium hardware, which includes sharp displays, cutting-edge camera systems, and potent processors for quick and fluid operation. A seamless customer experience is made possible by the brand's integration of the Apple ecosystem, which comprises services and products like the App Store, iCloud, Apple Music, and Apple Pay. With sophisticated features like Night mode, Deep Fusion, and RAW mode, Apple has also concentrated on enhancing the cameras on its iPhones so that they can take high-quality photos and videos.
In general, consumers who value quality and innovation in their smartphones frequently choose Apple iPhones because of their high-quality hardware, user-friendly interface, and integration with the Apple ecosystem.
In terms of top mobile brands in 2023, Apple comes in first.
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