Top Most Expensive Google Ads Keywords In 2022
Top Most Expensive Google Ads Keywords In 2023/2024
Table of Contents

If you're using Google Ads, Google's pay-per-click (PPC), advertising platform, you may want to limit your spending by focusing on low-cost keyword phrases.

The price for each keyword varies. You can increase your site's earnings and get more visitors by using specific keywords. You can boost your advertising income by as much as 300% by focusing on competitive PPC keywords.

We forecast the highest-volume, most-expensive keywords for Google Ads in the years to come, based on both search volume and cost per click. You can better prepare your Ads campaign by first determining the average CPC of your targeted keywords. The majority of Google's revenue comes from these high CPC keywords.

Top 10 High CPC Keywords on Google in 2023/2024

There are some keywords that can bring in a lot of visitors but generate very little interest from Google AdSense users. Adsense's cost-per-click rate will vary based on the kinds of content you typically produce. The cost per click (CPC) of a website covering topics like loans and mortgages will be higher than that of a website covering topics like dog foot. This is because there is a lot of competition for banking-related ads, and companies are willing to pay a high price to have theirs displayed. Careful consideration of your keyword selection is rewarded with a higher cost per click and a consequent increase in Adsense revenue.

Everyone will have to use their best judgment to predict the most popular search terms of 2022. Predictions could be made based on the events that were most talked about throughout the year.

In 2023, the pandemic is expected to enter its endemic phase, which will have far-reaching consequences for society.

All eyes will be on the latest and greatest gadgets, movies, and TV shows in the new year. What people think about in the next year will be fascinating to observe.

Some experts predict these keywords will be the high CPC keywords in 2023 and the coming years.

Here Are The Top 10 High CPC Keywords of 2023 and the coming years

(Predited by Daccanomics)

Keywords Highest Cost Per Click (CPC)
Loans $61.23
Insurance $56.89
Mortgage $55.36
Credit Card $43.35
Attorney $41.27
Degree $28.49
University $28.39
Cloud Hosting $27.65
Trading $25.37
Bitcoin $23.56

We predict these keywords will be the high CPC keywords in 2023 and the coming years.

Top Highest Paid Niche for 2023

'Insurance' is reportedly the niche with the highest pay rates. This keyword is extremely competitive, with an average CPC of $17.55 and a maximum CPC of $55.

The majority of insurance, including health, home, auto, and life insurance, falls under this category. Businesses will spend more to get people to click on their insurance ads. Similar to insurance, the loan and banking industries can be very lucrative.

1.Insurance: $55 CPC

2.Loans: $47 CPC

3.Gas/Electricity: $45 CPC

4.Attorney: $42 CPC

5.Mortgage: $38 CPC

6.Credit: $37 CPC

7.Lawyer: $31 CPC

8.Degree: $28 CPC

9.Donate: $25 CPC

10.Conference Call: $23 CPC

10 Most Expensive Google Ads Keywords in 2023

(Prediction by Christian Thomson, a British-born entrepreneur and founder of Marwick)

1.Business Services. Average CPC $58.64

2.Bail Bonds. CPC $58.48

3.Casino. CPC $55.48

4.Lawyer. CPC $54.86

5.Asset Management. CPC $49.86

6.Insurance. CPC $48.41

7.Cash Services & Payday Loans. CPC $48.18

8.Cleanup & Restoration Services. CPC $47.61

9.Degree. CPC $47.36

10.Medical Coding Services. CPC $46.84

Why do these Adsense keywords pay so much?

Because the companies that are behind the ads have a high customer value and are able to afford to spend a few hundred dollars to acquire a customer, these companies are willing to spend money on advertisements. It comes down to the economics of their business in the end.


High Paying Niche With Low Competition of 2023

In the United States, Canada, and the United Kingdom education is a very high paying niche with low competition, according to Daccanomics.

Education: $15 CPC

Digital Marketing: $12 CPC

Telecom: $11 CPC

Web Hosting: $7 CPC

Healthcare: $37 CPC

The rest of the niche doesn't generate much revenue aside from these niches. For the majority of other niches, it can decrease up to $2.28 per click on average.

Currently, "Insurance" is the highest paying Adsense niche in the US, UK, and Canada. For some insurance-related keywords, the CPC starts at $12 and can reach $55. Although it is extremely difficult to break into this industry.

Over millions of websites have a niche related to banking or insurance. Therefore, it is very challenging to rank for keywords related to banking or insurance. You probably won't appear on the first page of Google SERP even if you try using long-tail keywords.

Therefore, you could try writing about the healthcare or pharmaceutical industries instead of trying to write about "Insurance." Additionally, because this industry is not particularly competitive, the keyword difficulty is moderate.

Try using medium difficulty keywords rather than ones with high competition. Using long-tail keywords will be much better as they are typically simpler to rank for.

Top Most Expensive PPC Keywords of 2023/2024

Due to the intense competition and high bidding, some keywords are very expensive. When we discovered some unexpected keywords with high PPC, we were surprised. "Mesothelioma treatment" is among them. Because they will ultimately make much more money from their customers, many businesses are willing to spend a significant amount of money to win a new client. Due to the intense competition, all of these businesses made high bids to have their advertisements appear at the top and as frequently as possible.

Expensive PPC Keywords 2023

Cost Per Click (CPC)























Cord Blood


Google Ranking Factors 2023/2024

To create your content strategy and identify topics that are pertinent to your audience, use keyword analysis. To help raise your rankings, you can place keywords in your text's titles, headings, and body. However, you can't rely solely on keywords.

In fact, you're probably forcing a keyword into a specific place in your content if you feel like you are. When considering keyword placement, quality always comes first. To produce better ranking results, the two must cooperate.

About 200 ranking factors are used by Google to decide how to rank websites.

Check out the most important ranking signals for content marketers to focus on:

-Google prioritizes high-quality, high-value, relevant content.

-Keyword best practices have changed, but they remain an important SEO factor.

-Providing a good user experience is paramount to organic search rankings.

-Focus on mobile optimization is increasing in importance as more people use mobile and voice search.

-High-quality backlinks continue to be central to Google’s ranking algorithm.

-Site Authority

-Site Structure and UX

-Mobile Optimization

-Site Speed

-Domain Security


-Business Listings

-Featured Snippets

Here are the most expensive Google Ads Keywords for 2021/2022

Insurance $61 CPC

Gas/Electricity $58 CPC

Loans $50 CPC

Mortgage $46 CPC

Attorney $48 CPC

Lawyer $42 CPC

Donate $42 CPC

Conference Call $42 CPC

Degree $40 CPC

Credit $38 CPC

Most Expensive Google Ads Keywords In The UK

The priciest keywords for Google Ads in the UK are listed below. The industries at the top of the list come as no surprise, but understanding why CPCs are so expensive can be extremely helpful when managing your own campaigns.

Most Expensive Google Keywords 2022
The most expensive Google Ads keywords - Infographics by Hallam

We have questions about casinos and gambling at the top of the list. Given the gambling industry's high profitability and high customer lifetime value, this should not be surprising. The UK Gambling Commission estimates that the total gross gambling yield for the most recent fiscal year was an astounding £14.4 billion.

The words "Real Estate" and "Estate Agents" can be found further down the list, respectively, at positions 4 and 10, respectively. Again, this is a result of the high cost of the provided services. With industries like this, the CPC will vary greatly by location due to variations in house prices, but the UK House Price Index estimates that the average house price in the UK is £230,776. According to data from, the average estate agent fee is 1.42%, which means that based on the information provided above, the total revenue from a sale can be calculated to be around £3,266. This leaves a lot of room for determining the best CPC, assuming a sound strategy is in place for the Ads account.

Most Popular Google Keywords of 2023

We predict the list of the 100 most searched global keywords of 2023 based on the great data research tool Ahrefs,

Ranking Keyword Global volume
1 youtube 1225900000
2 facebook 1102800000
3 whatsapp web 607900000
4 google 548200000
5 gmail 438800000
6 amazon 381600000
7 translate 371100000
8 google translate 314600000
9 traductor 287300000
10 hotmail 243500000
11 instagram 230700000
12 weather 156600000
13 netflix 152500000
14 yahoo 133100000
15 twitter 131800000
16 yahoo mail 130600000
17 google maps 107200000
18 whatsapp 105600000
19 fb 102200000
20 roblox 100200000
21 ebay 95710000
22 outlook 89090000
23 google classroom 74170000
24 walmart 73980000
25 maps 72110000
26 yt 71600000
27 pinterest 66510000
28 speed test 65420000
29 nba 64530000
30 bbc news 63020000
31 ikea 57590000
32 omegle 56690000
33 news 55580000
34 classroom 55000000
35 twitch 52960000
36 home depot 51740000
37 amazon prime 51370000
38 g 46310000
39 weather tomorrow 46150000
40 facebook login 46100000
41 discord 45250000
42 paypal 44350000
43 linkedin 44170000
44 tiempo 42120000
45 y 41190000
46 cnn 39000000
47 calculator 37550000
48 shein 37420000
49 fox news 37240000
50 google drive 36550000
51 target 35140000
52 eresults 34970000
53 aliexpress 34290000
54 daily mail 32900000
55 you tube 32830000
56 msn 31850000
57 indeed 31500000
58 premier league 31460000
59 gmail login 31400000
60 canva 31260000
61 office 365 31180000
62 ps5 31070000
63 f 30810000
64 zoom 29060000
65 december global holidays 28620000
66 best buy 28400000
67 spotify 28220000
68 zara 28050000
69 costco 27670000
70 google docs 27090000
71 youtube to mp3 26590000
72 trump 26510000
73 google scholar 26500000
74 food near me 26400000
75 onlyfans 26360000
76 iphone 12 26300000
77 usps tracking 25830000
78 kahoot 25810000
79 airbnb 25240000
80 restaurants near me 25150000
81 bitcoin 24660000
82 nfl 23820000
83 tiempo mañana 23720000
84 craigslist 23500000
85 apple 23430000
86 ltarget 23320000
87 nike 23270000
88 election results 23150000
89 restaurants 23130000
90 minecraft 23010000
91 dominos 22910000
92 espn 22850000
93 etsy 22410000
94 clima 22170000
95 starbucks 22040000
96 tiktok 21160000
97 lowes 21100000
98 craiglist 20890000
99 disney plus 20820000
100 champions league 20,590,000
Most Expensive Keywords To Increase Google AdSense Earnings Most Expensive Keywords To Increase Google AdSense Earnings

What are the most expensive keywords (Cost per Click - CPC) in Google Adsense to increase earnings?

Top Google Searches In The US and UK Top Google Searches In The US and UK

Google reveals the lists of top trending searches in the United States and UK that show what American & British googled this year.

Google - How Old Are You and Who Are Google - How Old Are You and Who Are

When you have a question, ask Google. Google is a popular search engine now but do you know how old Google is. Let’s find the ...