Top Google Searches In The US and UK
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| Top Google Trending Searches in 2021 |
Google's yearly report of top trending searches reveals the most popular keywords and topics across different categories.
Last year, "coronavirus" predictably topped the trending search list globally and dominated much of the US list. This year, the top trending global searches were more sports-focused. In the United States, politics and finance filled out the top 10 trending search list.
The Mega Millions jackpot made both the list of top US trending and the list of news searches. AMC's stock also appeared on both, and GameStop appeared on the US news list, pointing to the high interest in the meme-induced frenzy surrounding these stocks.
Top 10 Trending Recipes In America
Last year, recipe searches were all about comfort. In 2021, recipe searches were focused on what's new and trendy. TikTok recipes were especially hot, according to Google's analytics. Of the many recipes from the app, it was TikTok Pasta—the viral dish that combined baked feta, roasted tomatoes, and pasta—that reigned supreme on the search engine.
TikTok pasta
Bacon jam
Birria tacos
Crockpot chicken
Hamantaschen
Squid Game cookie
Baked oats
Cicada
Gigi Hadid pasta
Smashed potatoes
While this is a departure from last year rankings, which included mostly baked goods and bread—specifically sourdough—it still suggests that people were searching for comfort in the form of food. Carbs were king once again, but instead of bread, it was pasta.
Top 10 Trending “How to be ...” In The U.S
Perhaps the most poignant of the Google trending search categories to me were searches that started with “how to be.”
It was led by how to be eligible for stimulus checks but beyond that, it pointed to a fundamental insecurity that many of us are facing after nearly two years in relative isolation: “How to be more attractive,” “How to be happy alone,” “How to be happy with yourself,” and “How to be eligible for a stimulus check".
How to be more attractive
How to be happy alone
How to be a baddie
How to be a good boyfriend
How to be a good kisser
How to be a flight attendant
How to be happy with yourself
How to be mindful
How to be romantic
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Top 10 Trending ‘This Or That’ In USA
An often overlooked type of query is the ‘this or that’ search.
Whether it’s how to use a word correctly, or what’s the difference between two things, the ‘this or that’ search is a versatile keyword type that offers many opportunities for new content.
Here’s what searchers needed more clarity on this year:
Effect or affect
Barbie, Bratz or Fairy
Allergies or COVID
Bones or no bones
Bougie or boujee
Pfizer or Moderna
Sinus infection or COVID
Choose Bidoof or Bidoof
Cold or COVID
Capitol or capital
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Top ‘How To’
Answering peoples’ questions is the cornerstone of content publishing, so we’ll start off with some inspiration for your next “how to” articles.
If you can provide the most holistic answer to one of these questions you may see an influx of traffic coming your way.
How to help others
How to help Afghan refugees
How to help Texas
How to help India COVID
How to help toddler with cough
How to help foster kids
How to be
How to be eligible for stimulus check
How to be more attractive
How to be happy alone
How to be a baddie
How to be a good boyfriend
How to style
How to style straight leg jeans
How to style a wolf haircut
How to style a corset
How to style rings
How to style a sweater vest
| In the U.S., news and politics caught more attention: "NBA," "DMX," "Gabby Petito," "Kyle Rittenhouse" and "Brian Laundrie" were the top five searched terms domestically. Americans' minds were also on the money: Mega Millions, AMC stock and stimulus check ranked sixth, seventh and eighth respectively in overall search. Googlers wanted to know "how to be eligible for a stimulus check," and searched spiked for "dogecoin" when amateur investors worked to send the cryptocurrency "to the moon." |
Top Google Searches
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| Top Yearly Google Searches |
Searches
1) NBA
2) DMX
3) Gabby Petito
4) Kyle Rittenhouse
5) Brian Laundrie
6) Mega Millions
7) AMC Stock
8) Stimulus Check
9) Georgia Senate Race
10) Squid Game
News
1) Mega Millions
2) AMC Stock
3) Stimulus Check
4) Georgia Senate Race
5) GME
6) Dogecoin
7) Hurricane Ida
8) Kyle Rittenhouse Verdict
9) Afghanistan
10) Ethereum Price
People
1) Kyle Rittenhouse
2) Tiger Woods
3) Alec Baldwin
4) Travis Scott
5) Simone Biles
6) Derek Chauvin
7) Morgan Wallen
8) Henry Ruggs III
9) Pete Davidson
10) Shailene Woodley
Actors
1) Alec Baldwin
2) Pete Davidson
3) Shailene Woodley
4) Gina Carano
5) Armie Hammer
6) Jake Gyllenhaal
7) Dave Chappelle
8) Bo Burnham
9) Olivia Wilde
10) Dog the Bounty Hunter
Aesthetics
1) Indie
2) Dark academia
3) Cottagecore
4) Y2K
5) Sage green
6) Kidcore
7) Coconut girl
8) Kawaii
9) Harry Potter
10) Slytherin
Athletes
1) Tiger Woods
2) Simone Biles
3) Henry Ruggs III
4) Odell Beckham Jr.
5) Aaron Rodgers
6) Giannis Antetokounmpo
7) Sha'Carri Richardson
8) Deshaun Watson
9) Christian Eriksen
10) Jake Paul
Celebrities Searched Together
1) Kim and Kanye
2) Bill and Melinda Gates
3) Kim Kardashian and Pete Davidson
4) Kanye and Jeffree Star
5) Taylor Swift and Jake Gyllenhaal
6) JLo and A-Rod
7) Tom Holland and Zendaya
8) Jennifer Aniston and David Schwimmer
9) Ben Affleck and JLo
10) Selena Gomez and Chris Evans
Games
1) Among Us
2) Battlefield 2042
3) Resident Evil Village
4) Valheim
5) Forza Horizon 5
6) Madden NFL 22
7) Outriders
8) Pokémon Unite
9) Biomutant
10) Friday Night Funkin'
Movies
1) Black Widow
2) Eternals
3) Halloween Kills
4) Mortal Kombat
5) Dune
6) Shang-Chi and the Legend of the Ten Rings
7) Godzilla vs. Kong
8) The Suicide Squad
9) Space Jam
10) In the Heights
Memes
1) Bernie Sanders' mittens
2) Hamster
3) Twisted tea
4) Squid Game
5) Sheesh
6) Red flag
7) Dab me up
8) Trade offer
9) Vin Diesel family
10) Suez Canal
Musicians and Bands
1) Travis Scott
2) Morgan Wallen
3) Adele
4) The Weeknd
5) Dr. Dre
6) Olivia Rodrigo
7) Marilyn Manson
8) Daft Punk
9) Bobby Shmurda
10) Lil Nas X
Top Yearly Google Searches In The UK
The year also saw ‘covid vaccine’ top the news list and queries around the reopening of ‘schools’, ‘gyms’ and ‘hairdressers’ dominating the ‘when’ trending search list.
Finally, with the globally important COP26 conference taking place in Glasgow, Brits turned to Google for sustainability queries.
The biggest searches were ‘what does COP26 stand for?’ and a range of questions on where to purchase second hand items such as ‘second hard furniture’, ‘second hand electric cars’ and ‘second hand clothes’.
Here’s Google’s full list of top trending search terms for the UK in 2021:
All terms
Euros
Premier League
Christian Eriksen
Covid vaccine
Prince Philip
Matt Hancock
Emma Raducanu
Sarah Everard
England vs Denmark
Sean Lock
News
Covid vaccine
Matt Hancock
Sarah Everard
Afghanistan
GME
Kyle Rittenhouse
Gabby Petito
Green list countries
Lockdown
Palestine
Sport
Euros
Premier League
England vs Denmark
Champions League
England vs Italy
Wimbledon
Olympic medal table
England vs Germany
England vs Scotland
NBA
People
Christian Eriksen
Matt Hancock
Emma Raducanu
Piers Morgan
Alec Baldwin
Travis Scott
Ronaldo
Jack Grealish
Tyson Fury
Ashley Cain
Political Figures
Matt Hancock
Joe Biden
Bernie Sanders
Greta Thunberg
Nicola Sturgeon
Sajid Javid
Owen Paterson
Jackie Weaver
Angela Rayner
Nancy Pelosi
| Celebrities Taking the top spot was footballer Christian Erikson, who collapsed on the pitch during a Euro 2020 match and had a cardiac arrest. Former health secretary Matt Hancock came in second, who was caught on CCTV kissing his then-aide Gina Coladango and the video leaked to the press. Teenage tennis star Emma Raducanu was the third-most Googled person in the UK, after winning the US Open this year. Ex-Good Morning Britain presenter Piers Morgan was heavily criticised for saying she “couldn’t handle the pressure” of competing at Wimbledon earlier this year, and was the fourth most Googled person of the year. Also in the top 10 was actor Alex Baldwin, rapper Travis Scott and comedian Sean Lock. |
Athletes
Christian Eriksen
Emma Raducanu
Ronaldo
Jack Grealish
Tyson Fury
Harry Kane
Anthony Joshua
Conor McGregor
Andy Murray
Gareth Southgate
TV
Squid Game
Bridgerton
The Serpent
Line Of Duty
Love Island
Behind Her Eyes
Its A Sin
Pembrokeshire Murders
Vigil
Friends Reunion
| Korean hit-series Squid Game dominated the search trends for 2021. Netflix declared the show “our biggest TV show ever” after being watched by 142 million households around the world. In its first 28 days on the platform, the show was watched by 111 million users. Bridgerton also made the list, which was watched by 82 million households in its first month Popular BBC drama Line Of Duty was the fourth most-Googled song, with many fans asking "who is H?" on the search engine. The final episode attracted 128 million viewers, making it the most-watched episode of a drama in 20 years, according to the BBC. Viewers also wanted to know "who left Strictly?" and “when does Love Island finish?", according to the most searched for "who" questions. |
Film
Dune
Black Widow
Eternals
No Time To Die
Red Notice
Army Of The Dead
Shang Chi
Halloween Kills
Suicide Squad
Jungle Cruise
Song lyrics
Poker Face lyrics
Easy On Me lyrics
Sweet Caroline lyrics
Brown Sugar lyrics
good 4 u lyrics
Three Lions lyrics
drivers license lyrics
Body remix lyrics
Bad Habits lyrics
All Too Well lyrics
| Lady Gaga's Poker Face topped the list for most Googled lyric searches. Adele new single Easy On Me was second, and Sweet Caroline by Niel Diamond came in third after its use during the Euro 2020 football tournatment. |
Memes
Matt Hancock memes
Bernie Sanders chair meme
4 lads meme
hamster meme
Prince Philip memes
its coming home memes
Squid Game meme
sea shanty meme
homeschooling meme
Line of Duty memes
All questions
Is Facebook down?
Is WhatsApp down?
When will lockdown end?
What does COP26 stand for?
When will I get the vaccine?
Where does vanilla flavoring come from?
How many times has Italy won the euros?
How many cases in my area?
What does impeachment mean?
When does Love Island finish?
When?
When will lockdown end?
When will I get the vaccine?
When does Love Island finish?
When does lockdown start?
When does Love Island start?
When do shops reopen?
When will schools reopen?
When do gyms reopen?
When do hairdressers open?
When does the Olympics start?
Who?
Who are the Taliban?
Who won Logan vs Floyd?
Who left Strictly?
Who do England play next?
Who is Ashley Cain?
Who will England play next?
Who is H?
Who paid the largest criminal fine in history?
Who is Bernie Sanders?
Who wins Squid Game?
Recipes
Banana bread recipe
Sex on the beach recipe
Pimms recipe
Iced coffee recipe
Baked oats recipe
Scallops recipe
Overnight oats recipe
Malt loaf recipe
Pornstar martini recipe UK
Sourdough starter recipe
Ideas
Lockdown birthday ideas
Pergola ideas
30th birthday gift ideas
Pumpkin design ideas
Valentines meal ideas
Sexy halloween costume ideas
Nail ideas
Lockdown valentines ideas
Quiz round ideas
Garden ideas UK
Second hand
Second hand furniture near me
Second hand books online
Second hand electric cars
Second hand sofa
Second hand watches
Second hand kitchens
Second hand iPhone 11
Second hand cars near me
Second hand clothes
Second hand Rolex
Or searches
Who won England or Scotland?
Bare with me or bear with me
Fiance or fiancee
Do clocks go forward or back in March?
Bear in mind or bare in mind
Is a jaffa cake a cake or a biscuit?
Who won Logan or Floyd?
Who won Austin or Bryce?
Yours faithfully or sincerely
Effected or affected
Travel
Travel update UK
PCR test for travel
Caravan holidays
Portugal holidays
Travel green list
International travel
Travel corridors
Greece travel restrictions
Travel to France from UK
Malta holidays
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