6 interesting facts about Xiaomi
|Xiaomi Phone. Photo: Nextpit|
1. Xiaomi holds a Guinness World Record
In 2015, Xiaomi set a new Guinness World Record for selling the most smartphones on a single platform in 24 hours. The company offered various discounts during its annual fan festival and sold exactly 2,112,010 units on its website. Impressive!
The previous record was held by Alibaba’s Tmall, which sold 1,894,867 handsets in 2014 over the course of 24 hours.
In addition to smartphones, Xiaomi also sold 770,000 smart appliances, 247,000 power strips, 208,000 Mi Band fitness trackers, and 38,000 smart TVs — none of that was record-breaking, though. It generated 2.08 billion yuan in revenue(~$420 million). Not bad for a day’s work.
2. The start-up value is phenomenal
2015 was a seminal point for Xiaomi as a company. While in Europe (especially in Berlin) we imagine start-ups as being small businesses of around 30 people trying to make a name for themselves, Xiaomi wass a step ahead as it succeeded in surpassing Uber to become the world’s most valuable start-up. What was the turnover at this time? No less than $20 billion! What more could you ask for?
Today the company behind TikTok, Bytedance, has overtaken both companies but Xiaomi company continues to grow and Xiaomi employs more than 16,000 employees, which is a considerable number but nothing compared to the 190,000 employees of its Chinese rival Huawei.
3. Xiaomi paid $3.6 million for a domain name
Xiaomi bought mi.com for $3.6 million in 2014, replacing Xiaomi.com as its official website. The company made expensive purchase because it wanted to expand into markets outside China, where people have trouble pronouncing Xiaomi.
Pronouncing “mi” is a lot easier for most people. It’s also easier to remember, which is important for a company that sells most of its products through its own website. If Xiaomi gave this more thought back in 2010, it would have saved a ton of money.
Mi.com was the most expensive domain of the year at the time of purchase. If you’re wondering, the most expensive domain sold to date is apparently insurance.com, which sold for a whopping $35.6 million, almost 10 times more than Mi.com.
4. The Xiaomi logo has hidden meanings
|Xiaomi Logo. Photo: Androidauthority|
The MI logo on Xiaomi gadgets looks simple, yet it's hard to ignore. Ever wondered what it means?
We'll unlock the mystery for you. According to Xiaomi itself, the MI in its logo stands for "mobile internet." It may also mean "Mission Impossible" (not the movie, though) to signify the many challenges that the company has overcome when it was just starting out.
Literally, the two Chinese characters 小米 in Xiaomi means "little millet" or "little rice" (Go, look it up on Google Translate!). It refers to a Buddhist concept that symbolizes starting small before aiming for greater things.
Turned upside down, the MI in the Xiaomi logo looks like a Chinese character that means "heart."
5. Xiaomi vs. Apple gadgets: You can hardly tell the difference!
Xiaomi is considered China's Apple. More aptly, it should be dubbed the budget-friendly Apple. Almost every inch of a Xiaomi smartphone or laptop is reminiscent of Apple's minimalist, elegant design.
So if the steep price tag of an Apple device holds you back from buying it, you can find a great bargain with a Xiaomi gadget as an alternative. Case in point: Xiaomi laptops that can rival MacBooks.
6. Xiaomi has also been accused of spying
Perhaps you have already heard that the Chinese tend to spy through their phones. How much of this is stereotyping or reality? In 2014, spyware (spy software) was detected on the Xiaomi Redmi Note and Xiaomi Redmi 1S, and had been activated on models sold in China, Hong Kong and Taiwan. The situation was blown out by the media and an investigation was carried out by a Taiwanese commission that also extended to other regional manufacturers. Result: everyone was cleared.
Despite this, Xiaomi did manage to gain a reputation. In 2015 a German business, G Data, announced that it was common to see spyware on Chinese smartphones, which confirms the results that had already been recorded in the Star N9500.
All right, this is a weird one but perhaps our favorite. When Xiaomi’s headquarters was being constructed in Beijing, a stray dog was always roaming around the area. And even when the building was complete, it would keep wandering around it. Well, Xiaomi adopted it. It was the company’s pet dog and was called Wang Cai. Employees contribute for its haircuts and even trips to the dog spa.