10 Most Valuable Brands Worldwide in 2021
|Photo: Global Finance Magazine|
#10. WeChat ( US$67,9 billion)
WeChat is the sector’s & the world’s strongest. Brand Finance determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance. According to these criteria, WeChat is the strongest tech brand – and the world’s strongest brand - with a Brand Strength Index (BSI) score of 95.4 out of 100 and a corresponding elite AAA+ brand strength rating.
Alongside revenue forecasts, brand strength is a crucial driver of brand value. As WeChat’s brand strength grew, its brand value also enjoyed a rapid boost, increasing by 25% to US$67.9 billion.
As one of China’s home-grown tech successes with very strong equity, WeChat enjoyed high scores in reputation and consideration among Chinese consumers. WeChat has successfully implemented a broad and all-encompassing proposition, that offers services from messaging and banking, to taxi services and online shopping – the all-in-one app has become essential to many users’ daily lives.
During the pandemic, WeChat ran several government-mandated health code apps to keep track of those traveling or in quarantine, providing access to real-time data on COVID-19, online consultations, and self-diagnoses services powered by artificial intelligence to over 300 million users.
#9. Verizon (US$68,89 billion)
Verizon is the most valuable telecoms brand. Size matters in the latest iteration of Brand Finance’s 2021 ranking of the world’s most valuable telecoms brands.
However, being amongst the biggest in the world did not help China’s three telecom giants, all of which saw hefty declines in the value of their brands over the past 12 months.
India’s Reliance Jio was Brand Finance’s headline performer in its new ranking, because not only was it the fastest growing in terms of brand value, it also topped the charts based on brand strength. Brand Finance uses metrics such as marketing investment, customer perception, staff satisfaction, and corporate reputation to measure a company’s brand strength, and awarded Reliance Jio a Brand Strength Index (BSI) score of 91.7 out of a possible 100 and an AAA+ brand strength rating…which works a bit like a credit rating and is pretty self-explanatory.
Brand Finance highlighted Jio’s rapid rise to become India’s biggest mobile operator – and the third-largest in the world – and it's affordable, often free, plans that changed the way Indians use the Internet to explain its brand strength.
#8. ICBC (US$72,79 billion)
Industrial & Commercial Bank of China Ltd. engages in the provision of commercial banking and financial services, reported Forbes. It operates through the following business segments: Corporate Banking, Personal Banking, Treasury Operations, and Others.
The Corporate Banking segment provides corporate loans, trade financing, deposit-taking activities, corporate wealth management services, custody activities, and various types of corporate intermediary services to corporations, government agencies, and financial institutions.
The Personal Banking segment offers personal loans, deposit-taking activities, card business, personal wealth management services, and various types of personal intermediary services to individual customers. The Treasury Operations segment issues money market transactions, investment securities, foreign exchange transactions, and the holding of derivative positions, for its own account or on behalf of customers. The Others segment includes assets, liabilities, income, and expenses that cannot be allocated to a segment. The company was founded on January 1, 1984, and is headquartered in Beijing, China.
#7. Facebook (US$81,48 billion)
Facebook was developed by Mark Zuckerberg in February 2004. The Facebook social network is currently being visited by more than 2 billion people every day. The value of $35.2 billion is simply an astronomical indicator of the popularity and demand for an Internet project, FXssi cites.
Today Facebook yields more than $22 billion net yearly profit thanks to online advertising. The headquarter is in Menlo Park, California, USA.
#6. Walmart (US$93,19 billion)
Walmart, Inc. engages in retail and wholesale business. The Company offers an assortment of merchandise and services at everyday low prices. It operates through the following business segments: Walmart U.S., Walmart International, and Sam's Club. The Walmart U.S. segment operates as a merchandiser of consumer products, operating under the Walmart, Wal-mart, and Walmart Neighborhood Market brands, as well as walmart.com and other eCommerce brands.
The Walmart International segment manages supercenters, supermarkets, hypermarkets, warehouse clubs, and cash & carry outside of the United States. The Sam's Club segment comprises membership-only warehouse clubs and samsclubs.com. The company was founded by Samuel Moore Walton and James Lawrence Walton in 1945 and is headquartered in Bentonville, AR.
#5. Samsung (US$102,62 billion)
Samsung is globally known as a consumer electronics producer. The company was established in South Korea in 1938. In 1969 Sanyo merged with Samsung, which gave birth to Samsung Group and changed the marketing approach and company mission.
|Photo: The Indian Wire|
In 1980, the first models of Samsung air conditioners appeared in the market. This was the beginning of the successful development in the European and Asian markets of climatic equipment.
In 1983, the Samsung company started the production of personal computers. By 1991-1992 the development of the first product line of mobile phones was completed. And in 1999, Samsung Electronics won the Forbes Global award in the category of consumer electronics manufacturing.
Nowadays, Samsung Group has plenty of lines for various kinds of products. The company is headquartered in Suwon, the provincial capital of Gyeonggi-do, Republic of South Korea.
#4. Microsoft (US$140,44 billion)
|Photo: Tap Chi Tai Chinh|
The internationally famous Microsoft Corporation was founded in 1975 by Bill Gates. At that time, Microsoft was the first software developer that suggested using packaged software for personal computers (PC) that would thereby make the PC experience user-friendly and intuitive. This software – the Windows operating system – was a real breakthrough since it allowed ordinary users to master PC skills easily. The system brought the company incredible success and huge profits.
Today Microsoft is one of the leading companies in the PC software market as well. It releases the new-generation Windows operating systems, a set of applications to work with documents called Microsoft Office, and many other software programs. Besides, Microsoft produces its own mobile devices and accessories, video, audio, and office equipment.
The headquarter is in Redmond, Washington, USA.
#3. Google (US$191,22 billion)
Google is the 4th largest brand in the world now. As it is the most used search engine on the internet, probably all users of the global network know Google. That is why the "Google" brand is one of the most expensive in the global ranking.
|Photo: The Drum|
The company was established in 1993 by Sergey Brin and Larry Page. It provides the search service that processes billions of queries per day. Because of its advanced search engine, the Google creators managed to implement one of the most powerful advertising aggregates on the Internet, which generates the single largest share of the revenue for the company.
However, it is not the only product of the company. Alphabet Inc. constantly develops new projects. For example, Google currently releases mobile gadgets of its own making, creates software (e.g., Android OS) intended to work with them, and owns many popular Internet services such as YouTube, Gmail, Google Maps, Google AdWords, and so on.
Headquarters is in Mountain View, California, USA.
#2. Amazon (US$254,19 billion)
|Photo: The Drum|
Amazon is the second richest brand in the world. Amazon also ranks fourth as the most expensive company by market capitalization. Amazon is the American biggest retail company selling and delivering various goods over the Internet.
Internet users, suppliers, and producers can sell any goods on their own by using Amazon’s website as an online platform. So, the company’s major business line is the sale of products. The popularity of the service soared due to high-quality goods, low prices, prompt delivery, and a wide assortment.
The company was established in 1994 by Jeff Bezos. Amazon is headquartered in Seattle, Washington.
#1. Apple (US$263,38 billion)
For the first time in five years, the Apple brand is the most valuable in the world at $263.38 billion, surpassing Amazon and Google, according to a ranking from Brand Finance Global 500.
|Photo: Inc. Magazine|
Apple's diversification strategy paid off, as the brand increased 87% in value last year, according to the ranking, which was first reported by MarketWatch. With Tim Cook at the helm, the brand has expanded beyond the iPhone, into services like the App Store, iCloud, Apple Podcasts, Music, TV, and Arcade. The company is reportedly planning to make a self-driving electric car by 2024, as cited by Business Insider.
Five years ago, the iPhone accounted for two-thirds of Apple's sales, but in 2020 it accounted for just half. With regard to the Apple brand's growth and diversification, Brand Finance Chief Executive David High said, "We are witnessing it think different once again. From Mac to iPod, to iPhone, to iPad, to Apple Watch, to subscription services, to infinity and beyond."
The tech giant is slated to report its first-quarter earnings Wednesday after the market close, and analysts are expecting revenues to top the $100 billion mark for the first time in its history, with strong iPhone 12 sales to thank. After the company passed a record $2 trillion market capitalization in August, analysts are predicting the $3 trillion mark is within reach in the next 12 months.
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