Photo KnowInsiders
Top 10 Most Followed Instagram Accounts In The World. Photo KnowInsiders

With a new year upon us, there’s plenty to look forward to. Travel? A new career? A new romance? Hopefully lots of happy memories shared with friends and family, and time spent doing things love. Oh, and also, tracking the ongoing race to be the most-followed people on Instagram. The answer? The app, of course, as well as a crew of usual suspects.

Instagram has kept us addicted ever since it launched as a photo-sharing app back in 2010. Over the decade-plus since, that app has evolved into many things: a place to keep up with old friends; a portfolio for creative types; a battlefield for social justice; an online shopping portal; a place to share pixelated NFT monkey face… things; and ultimately, a mirror into what we care about — whether we like it or not — bestowed upon us by the all-seeing Algorithm™.

Here at the start of 2022, we’ve rounded up the top 10 most-followed Instagram accounts in the world.

Top 10 Most Followed Instagram Accounts In The World

1.Instagram (@instagram). Followers: 461M

2. Cristiano Ronaldo (@cristiano). Followers: 390M

3. Kylie Jenner (@kyliejenner). Followers: 301M

4. Lionel Messi (@leomessi). Followers: 300M

5. Dwayne Johnson (@therock). Followers: 290M

6. Ariana Grande (@arianagrande). Followers: 290M

7. Selena Gomez (@selenagomez). Followers: 289M

8. Kim Kardashian (@kimkardashian). Followers: 279M

9. Beyoncé (@beyonce). Followers: 232M

10. Justin Bieber (@justinbieber). Followers: 219M

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Who has the most Instagram followers 2022?

1.Instagram (@instagram). Followers: 461M

Photo: Thegioididong
Photo: Thegioididong

Maybe people just really like Meta? For whatever reason, Instagram’s official account is the most-followed on the entire platform, boasting over 460 million followers going into 2022. Of its 7,000-plus posts, the most recent feature a spectrum of the platform’s popular, creative or what it deems attention-worthy creators, such as “casually cute tomboy” Shy (@sl33zyskiz) above, actress Rachel Zegler, Insta-famous mini-pig Pua or Lisa of BLACKPINK herself.

The feed has a clear purpose – to show off the best and the most interesting people and trends on Instagram. Along with that, they also promote their own IGTV content that they go out and create themselves.

Top 10 Most Followed Instagram Accounts In The World
Most Followed Instagram Accounts

2. Cristiano Ronaldo (@cristiano). Followers: 390M

Photo vtv
Cristiano Ronaldo was also the first person to reach 200 million followers on Instagram - Photo vtv

Cristiano Ronaldo has had a great couple of years. Since making his grand comeback to Manchester United, Ronaldo’s star (and following) have both continued to rise.

The first individual to reach 200 million followers on the platform, he should be crossing that 400 million mark any time now.

3. Kylie Jenner (@kyliejenner). Followers: 301M

Top 10 Most Followed Instagram Accounts In The World
Most Followed Instagram Accounts

Her account itself focuses on her work and personal life, with lots of baby pics and photos with her partner.

Despite just falling behind Leo Messi in the most followed category near the end of 2021, the woman behind Kylie Cosmetics, Kylie Skin, Kylie Swim, Kylie Baby and more reclaimed her number three spot, and was also the first woman to break 300 million followers on the app.

She’s also still the most-followed woman in the world, so don’t get too comfortable, Ronaldo. The race to 500 million is on.

4. Lionel Messi (@leomessi). Followers: 300M

Photo webthethao
Photo webthethao

Next up we have soccer player Lionel Messi, forward for Ligue 1 club Paris Saint-Germain and captain of the Argentinian national football team.

One of the world’s most famous players, his Instagram is what you’d expect: shots of him playing, a look at his own personal life, and an insight into other events he attends.

READ MORE: Best Achievements Of Lionel Messi

Ronaldo and Messi have more followers than the clubs they play for

The Portuguese forward has some 593 million followers on his personal accounts, with the Argentine having 375 million followers in total. Messi's total is down due to the fact he doesn't have a Twitter account.

Manchester United have a total following of 169 million, which is way below Ronaldo.

PSG have fewer followers than United, with 133 million in total, less than half that of Messi.

Ronaldo's announcement on his Instagram account totalled 19 million likes, usurped by Messi's 22 million likes on his Instagram account after signing for PSG.

The reaction by fans made their posts some of the most viral social media posts in football history, a credit to their popularity.

5. Dwayne Johnson (@therock). Followers: 290M

Top 10 Most Followed Instagram Accounts In The World
Most Followed Instagram Accounts

In another neck-and-neck battle for Instagram dominance, The People’s Champ and Ariana Grande continue battling it out for the 5th most-followed spot, seemingly changing positions every few weeks or so.

Currently, it goes to Hollywood movie star, tequila mogul, future presidential candidate and former WWE champion The Rock, who has built his ever-increasing following with a candid look inside his life and by offering an endless supply of workout and lifestyle motivation.

Not many surprises on his account – there are lots of shots from filming, pictures of him in the gym, and posts about his family.

6. Ariana Grande (@arianagrande). Followers: 290M

Photo Lifestyle Asia Hongkong
Photo Lifestyle Asia Hongkong

Who doesn’t want to follow Ariana Grande? The Grammy-winning singer and coach on The Voice has had an eventful few years that have kept people paying attention.

Grande became the most followed musician on the platform in 2019, and with a feed filled with teasers of what’s to come (and the occasional look back at what got her there), she doesn’t appear to be giving up that title any time soon.

One of the most famous and popular singers on the planet, it’s natural she’d be so popular on Instagram - the second most-followed woman on the platform.

Her feed is is full of pictures of her performing, meeting other celebrities, and your general depictions of living the pop high life.

7. Selena Gomez (@selenagomez). Followers: 289M

Top 10 Most Followed Instagram Accounts In The World
Most Followed Instagram Accounts

Gomez’s feed is an interesting mix of notes about her human rights activism, beauty brand Rare, her work in film and music, a creative side (such as her many beautiful shoot images), and the many things she’s so passionate about.

Of late, she’s also been using her platform to talk about mental health, citing her own ups and downs and encouraging followers to educate themselves on the importance of mental fitness.

Her account is the usual pop star fare of selfies, herself at events, pictures of her friends, but it also includes a few political posts around subjects like women’s rights.

READ MORE: Full lyrics of 'We don't talk anymore' by Charlie Puth (feat. Selena Gomez)

8. Kim Kardashian (@kimkardashian). Followers: 279M

The second-to-last Kardashian or Jenner on the list and, arguably, the most famous.

Her account is, arguably, pretty similar to those of her family members. Lots of pictures from her modelling and the events she attends, along with insights into her personal life, including old family photos.

9. Beyoncé (@beyonce). Followers: 232M

Photo Houstoni Magazine
Photo Houstoni Magazine

Still flawless after all this time, there will only ever be one Beyoncé. The singer-actress-songwriter-producer-dancer-businesswoman-director-and-more changed the way artists release albums forever with Lemonade, and Queen Bey has found a way to toe the line between larger-than-life superstardom while still giving us the occasional intimate glimpse into her and her family’s world through social media.

10. Justin Bieber (@justinbieber). Followers: 219M

Who Has the Most Instagram Followers In The World - Top 10 2022 Updated
Justin Bieber

The Canadian singer-songwriter’s Instagram feed has seen quite a transformation over the last few years. His journey from a teen sensation to troubled youngster and eventually growing into a deeply spiritual and religious personality has been well documented on his account.

His posts generally feature him honing his skills as a performer, a few uplifting quotes, and adorable pictures with his wife Hailey Baldwin.

His account is a bit goofier than those of your average pop stars, including photos of him hanging out with celebrity mates, cartoon versions of himself, and, of course, his April Fools pregnancy prank.

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