Top 15 Most-Subscribed YouTube Channels To Look Out In 2022
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| Top 15 Most-subscribed YouTube Channels To Look Out In 2022 |
YouTube is one of the most visited websites in the world, with over a billion hours of video watched every 24 hours. Some of the most popular YouTube channels have tens of millions of subscribers and billions of video views. However, many other channels struggle to attract any viewers.
A large YouTube audience is an indication of the success of your brand. It demonstrates that people find your content valuable.
Growing a bigger subscriber base also boosts your credibility. Consumers are more likely to trust a brand that has a large online presence, which is why influencer marketing has become so successful.
So, what are the most-subscribed YouTube Channels In 2022? From cooking shows to streamers, YouTube has videos on every topic conceivable. Here are the 15 most popular channels on YouTube.
What are the most-subscribed YouTube channels?
1. T-Series
2. Felix Arvid Ulf Kjellberg (PewDiePie)
3. SET India
4. Cocomelon - Nursery Rhymes
5. MrBeast
6. Kids Diana Show
7. Like Nastya
8. WWE
9. Vlad and Niki
10. 5-Minute Crafts
11. BLACKPINK
12. Zee Music Company
13. Justin Bieber
14. Konrad Cunha Danta (Canal KondZilla)
15. HYBE Labels
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Top 15 the most-subscribed YouTube channels in 2022
1. T-Series
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| Photo: genk |
Subscribers: 206 million
T-Series takes the top spot as the most subscribed channel. T-Series is the YouTube channel for Super Cassettes Industries Private Limited, an Indian music company. It was founded in 1983 and is known for its hit Bollywood movie soundtracks. T-Series is also the largest music record label in India.
The T-Series YouTube channel mostly features Hindi language music videos from its soundtracks and artists signed to the record label. However, Bollywood is one of the biggest industries in the world, which helps make T-Series a top channel.
T-Series joined YouTube in 2006 and did not start uploading videos until 2010. By 2013, the channel had amassed over one billion views. It became the most viewed channel in 2017.
While most of the audience for T-Series lives in India, the channel also has millions of subscribers from around the world. About 40% of the channel’s visitors come from outside of India.
2. Cocomelon - Nursery Rhymes
Subscribers: 129 million
Cocomelon is a creator that specializes in 3D animation videos of both traditional nursery rhymes and original children's songs. Although third overall, they are now the most-viewed YouTube channel in the United States. They are the most subscribed children's channel.
Popular for its “Bath Song” — viewed 5 billion times on the platform — Cocomelon features 3D animated videos of traditional children’s songs and nursery rhymes, plus a few of their own original bops. Is this good for kids or not? We don’t know; we’re not that kind of site! But as far as 128 million subscribers are concerned, whatever Cocomelon is doing — it’s working.
Their videos predominantly feature children, adults, and animals interacting in daily life. They display the lyrics at the bottom of the screen. The videos they share on YouTube are a mix of standalone music videos, compilations, and live streams.
3. SET India
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| Photo: speakrj |
Subscribers: 127 million
To demonstrate how important the Indian market is to YouTube, SET India joins T-Series as one of the most subscribed channels. SET stands for Sony Entertainment Television, and Sony Pictures owns this channel. SET is one of India's most popular television channels, and this support has now flowed through to their YouTube channel.
In practice, the YouTube channel operates as a 24-hour Hindi General Entertainment Channel that provides complete family entertainment. It offers a full spectrum of genres from thrillers to dramas, events to comedies, game shows to dance shows, and much more. The videos appear to be a mix of recaps from their television show, along with some complete episodes.
4. Felix Arvid Ulf Kjellberg (PewDiePie)
Subscribers: 111 million
PewDiePie is the most popular YouTuber, as the previous two entries are companies. However, PewDiePie does not work alone. His success has allowed him to expand his production capabilities and hire staff to assist with video production.
Born Felix Arvid Ulf Kjellberg, PewDiePie was the first YouTuber to reach 100 million subscribers. He started making videos in 2010 and originally focused on the video game industry before expanding to include comedy.
Some of the earliest viral videos were produced by PewDiePie. He has also had a few controversial moments. He has dropped racial slurs and committed a variety of gaffes. However, his continued success is an example of how to deal with public relations issues and come out on the other side stronger.
PewDiePie remains one of the most popular YouTubers due to his commitment to making high-quality YouTube videos and the loyalty of his fans.
5. MrBeast
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| Photo: kenh14 |
Subscribers: 90 million
YouTube megastar Jimmy "MrBeast" Donaldson has had an incredible year and was recently named the top creator on the platform for the second year in a row. Of course, this shouldn't be a surprise either, given the monumental success of his latest recreation of the Netflix survival drama "Squid Game."
Launched in 2012, this is one of YouTube’s most random, dazzling, and attention-grabbing channels @MrBeast. Jimmy Donaldson from the USA is known for his viral challenges, like eating the world’s largest slice of pizza, and his charity stunts, like giving away $1M dollars with only 1 minute to spend them. It’s hard not to be drawn in by these original and extraordinary videos! He gained 15.7M more subscribers and jumped to 4th position from 5th position in 2021.
While you can undoubtedly expect MrBeast to continue creating outrageous challenges and pursue more philanthropic ventures, we are most excited to see his next "big project." In a recent interview with fellow YouTube star Marques Brownlee, MrBeast said it would be "bigger than Squid Game" and should be completed midway through next year.
6. Kids Diana Show
Subscribers: 89.8 million
Children’s channels are hugely popular on YouTube, so we have a few like this on the list. This channel puts the limelight on 6-year-old Diana as she plays with her family, including her brother Roma, and her friends. The channel is all about childhood, with toy unboxings, stories, and games, this little Ukrainian girl quickly came to dominate YouTube’s children’s entertainment sphere. KidsDiana Show ranked in the top 2 YouTubers in 2021.
The videos include toy unboxings, challenges, trips out and about, and other activities that children get up to. A concept that would have sounded bizarre just a few years ago, but here we are.
7. Like Nastya
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| Photo: ictnews |
Subscribers: 86.3 million
Like Nastya is an entertainment channel featuring Nastya. As with “Kids Diana Show,” the “Like Nastya” channel stars a little girl engaging in various activities.
The channel originally focused on unboxing videos and showcasing the latest toys. However, the channel now revolves around Nastya’s trips around the world to visit amusement parks.
The videos are produced by Anastasia “Nastya” Radzinskaya’s parents. Her parents quit their day jobs in 2015 to pursue YouTubing full-time. They used their life savings to fund trips to amusement parks until the channel became profitable.
The “Like Nastya” channel has an estimated annual income of about $18 million. Along with the main channel, the family maintains five additional channels. After combining total views and subscribers across all channels, Nastya is the most successful children’s YouTuber.
8. WWE
Subscribers: 85.5 million
WWE is the most subscribed sports channel on YouTube. It is the official YouTube channel of World Wrestling Entertainment (WWE).
While several of the previous entries feature English-language videos, WWE is the most popular channel from a company based in the United States. WWE has a long history as an American entertainment company. It was founded in 1953 as Capitol Wrestling Corporation and now holds over 450 live events per year around the country.
WWE is another channel that has rapidly grown its subscriber count. It continues to gain over a million subscribers each month. The WWE has increased its reach by trying to connect with viewers across the globe. This is a strategy that the company has used for decades going back to its licensing deals with overseas television networks.
Instead of focusing on a single region, WWE has spread its influence around the world. The company continues to draw fans from every corner of the globe.
9. Vlad and Niki
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| Photo: naototnhat |
Subscribers: 78 million
Vlad and Niki round out the top ten — and yes, it’s another series for kids. Vladislav Vashketov (age 8) and Nikita Vashketov (age 6) live in Miami, Florida with their parents and create videos in 18 languages for 212 million subscribers across their 21 different YouTube channels. They went from opening toys on the video to creating their own after signing a deal with Playmates Toys, a company founded in Hong Kong. They even have their own app. Not bad for a couple of kids born in the 2010s.
They launched their first channel in 2018 and have subsequently opened a range of additional channels, including Vlad and Niki Arabic, Vlad and Niki ARA, Vlad and Niki IDN, and Sweet Songs – Nursery Rhymes. Each episode is produced with a creative mix of live-action, animation, and music to create comedic videos for a preschool audience.
10. 5-Minute Crafts
Subscribers: 74.2m
5-Minute Crafts is a YouTube channel owned and operated by The Soul Publishing. The channel publishes do-it-yourself (DIY) videos teaching viewers how to complete various crafting projects. The videos are typically compiled from content that was originally published on Facebook and Instagram.
Minute Crafts also produces videos on life hacks. However, the channel has also courted controversy for occasionally offering potentially harmful advice and clickbait videos that serve no purpose.
For example, one video demonstrated how to soak an egg in vinegar and maple syrup. The creator of the video falsely claimed that soaking the egg would make it bigger.
In another video, a strawberry is soaked in bleach to make it a “white strawberry.” Health experts have warned that ingesting bleach is dangerous and potentially deadly.
While the channel continues to produce questionable videos, it remains the most-watched channel for DIY videos.
11. BLACKPINK
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| Photo: Youtube |
Subscribers: 72.2m
Blackpink is a South Korean girl group. Its members are Jisoo, Jennie, Rosé, and Lisa. The group holds the record for being the highest-charting female Korean act on the Billboard Hot 100, peaking at number 13 with "Ice Cream" (2020). The Album (2020) was the first-ever album by a Korean girl group to sell more than one million copies.
The music video for their hit single "Ddu-Du Ddu-Du" (2018) is currently the most viewed by a Korean group on YouTube. Their music videos for "Kill This Love" (2019) and "How You Like That" (2020) each set records for the most-viewed music video within the first 24 hours of release.
12. Zee Music Company
Subscribers: 66.7m
This is yet another Indian company, showing the impact that large numbers of Indian viewers can have on YouTube. The company has captured a significant chunk of market share in Bollywood Music in a short time. It sees its main competition as being T-Series, both on YouTube and in the Indian music market as a whole. The company has an extensive library housing over 222,000 hours of television content and 3,818 movie titles.
It predominantly shares official Indian music videos on its YouTube channel.
13. Justin Bieber
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| Photo: Youtube |
Subscribers: 66.1m
Pop star Justin Bieber has the most subscribed-to channel by an English-language musician, with a little over 63 million subscribers. Justin Bieber was discovered by an American record executive in 2008 and became a worldwide sensation shortly after.
Nothing is surprising about a musician holding a top spot on a list of the most subscribed channels. Music is one of the biggest categories on YouTube. Users tend to spend more time watching music videos compared to viewing educational content.
Along with having one of the most subscribed YouTube channels, Justin Bieber is among the best-selling recording artists in the world. However, several other artists are close behind.
Marshmello has 52.4 million subscribers while Ariana Grande has just over 48 million subscribers. These artists remain at the top of the charts, which may be enough to help them gradually climb past Justin Bieber.
14. Konrad Cunha Danta (Canal KondZilla)
Subscribers: 65m
Back to music, this time we’ve got Konrad Cunha Dantas’s channel Canal KondZilla. Dantas is a music video producer and owner of KondZilla Records, and he posts music from KondZilla on his channel.
Music channels are some of the most popular ones on YouTube and this one is right among the top ones. And, because this is managed by an individual, it puts him on our list of most popular YouTubers.
Centered around the funk ostentação genre, the popularity of this music has translated well to YouTube. The channel unsurprisingly includes loads of music videos, plus some behind-the-scenes footage.
He launched his video production company in 2011 and KondZilla Records in 2017. He has produced over 1,000 music videos. The vast collection of videos is part of the reason behind the success of his channel. Canal KondZilla has music videos to appeal to a wide range of users.
15. HYBE Labels
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| Photo: speakrj |
Subscribers: 64m
K-pop has grown significantly in popularity in recent years, so it will surprise no one that related channels appear on this list more than once.
The Big Hit Labels channel is run by Big Hit Entertainment, the company that manages huge K-pop acts, including BTS. The channel hosts videos from various acts. You can expect to this channel move up the rankings soon.
This is the official YouTube channel of Big Hit Labels, the content hub for Big Hit Entertainment, Source Music, Belift, and Plus Global Audition. Big Hit Entertainment is a South Korean entertainment company that manages several well-known Korean soloists and groups. They share music videos of their signings via this YouTube channel.
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