Top 10 Most Valuable & Strongest Brands 2022 In The World
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| Top 10 Most Valuable & Strongest Brands 2022 In The World |
The market research group Brand Finance has released its "Global 500" report for this year already, which ranks brands operating worldwide based on how worthwhile they are in this firm's estimation.
The impact of the pandemic on brand growth and development is clear in the "Brand Finance Global 500 2022" report. Big Pharma is named the fastest-growing industry, with brand value and number of brands doubling.
More than two-thirds of the total value in the ranking is attributable to brands from just two countries: the US (49%, or $3.9-trillion) and China (19%, or $1.6-trillion).
List of Top 10 Most Valuable Brands In The World 2022/2021
1. Apple Inc. - USA
2. Amazon - USA
3. Google - USA
4. Microsoft - USA
5. Walmart - USA
6. Samsung - South Korea
7. Facebook - USA
8. ICBC - China
9. Huawei - China
10. Verizon - USA
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What Are The Most Valuable Brands In The World 2022?
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| World’s Top 10 Most Valuable Brands 2022 |
Apple is once again the most valuable brand on Earth in 2022
The iPhone maker, Apple Inc., has once again topped the list of the world's 10 most valuable brands following a 35% increase to $355.1 billion, according to Brand Finance’s latest report. Accordingly, Apple has retained its #1 spot from last year, having accrued the greatest Brand Finance valuation ever, at US$355.1 billion. This figure is based on its market value, (which hit $3 trillion at one point in recent history) not to mention its household-name status, ability to retain customer loyalty and making sure to emphasise its services as much as hardware such as the latest M1 MacBook Pros and iPhones 13.
This is the highest brand value ever recorded in the history of Brand Finance Global 500 ranking.
Big-tech companies
The tech sector is again the most valuable in the survey, with a cumulative brand value of close to $1.3-trillion.
Furthermore, the second position is secured by Amazon with a brand value of $350.3 billion, followed by Google with $263.4 billion and Microsoft with $184.2 billion. While Walmart is in the fifth rank with a $111.9 billion brand value, which was in the sixth position in 2021.
South Korea-based Samsung Group’s brand value stands at US$107.3 billion in 2022, a 5% increase from last year, which has allowed it to defend its long-time position as the most valuable brand in Asia-Pacific, although it fell down to 6th in the global ranking, overtaken by Walmart.
Meanwhile, Facebook and ICBC remained in seventh and eighth rank respectively. The last 10th place is captured by Verizon with a $69.6 billion brand value.
On that note, Brand Finance has included 49 additional big-tech companies (with a combined value exceeding $1 trillion) in its new list.
Google saw a similar brand value growth of 38% to US$263.4 billion. The brand relies on advertising for the vast majority of its revenue, and was hurt at the start of the pandemic as advertising spend dropped due to uncertainty. However, as the world adjusted to the new normal, and with people spending more and more time online, advertising budgets opened back up and Google’s business rebounded, resulting in a healthy uplift in brand value.
Chinese Brands
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| Huawei gets 9th position in World’s Top 10 Most Valuable Brands 2022 |
Although Apple ranked first as the most valuable brand, the Chinese social media thriving channel, TikTok, was named the world's fastest growing brand, with an outstanding 215% growth.
When it comes to the world's strongest brands, the Chinese app, WeChat, remains the world's strongest brand with a Brand Strength Index (BSI) score 93.3 out of 100, and a corresponding AAA+ rating.
The world’s top 10 most valuable brands 2022 reports show that Huawei has jumped to 9th place with the value of $71.2 billion from 15th position from 2021. However, Huawei has faced a lot of difficulties throughout the year.
TikTok is the world’s fastest-growing brand. With an astounding 215% growth, the entertainment app’s brand value has increased from US$18.7 billion in 2021 to US$59.0 billion this year.
Middle East’s Most Valuable Brands 2022
Saudi Aramco has once again been crowned the Middle East’s most valuable brand, with a brand value of $43.6bn.
In the Middle East and Africa region, the Saudi oil giant, Aramco, has retained the title of the region’s most valuable brand with a brand value of $43.6 billion. The second place in this list was won by Abu Dhabi National Oil Company (ADNOC) that achieved 19% brand value growth to $12.8 billion. The region's strongest brand though was UAE's Etisalat with a score of 89.2 out of 100 and a corresponding AAA rating.
World's Fastest-Growing Brands In The World 2022
The three fastest-growing brands in the ranking are media brands — social media app Snapchat (brand value up 184% to $6.6bn) and South Korean internet company Kakao (up 161% to $4.7bn) follow closely behind TikTok.
In contrast, traditional media brands have been among the hardest hit by the pandemic — Warner Bros is among the fastest-falling brands in the ranking this year, with brand value down 33% to $6.8bn.
List of Top 10 Strongest Brands in The World 2022/2021
1. WeChat - China
2. Coca-Cola - USA
3. Google - USA
4. YouTube - USA
5. Naver - South Korea
6. Sberbank of Russia - Russia
7. Ferrari - Italy
8. Amazon - USA
9. Deloitte - USA
10. Pepsi - USA
Facts About Brand FinanceBrand Finance is the world’s leading independent brand valuation and strategy consultancy as well as certified by ISO 20671. The headquarter of this brand is situated in the City of London, and present in over 20 countries. For more than 20 years, Brand Finance has helped companies and organizations of all types to connect their brands to the bottom line. Besides calculating brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance. Brand Finance’s assessment of stakeholder equity incorporates original market research data from over 100,000 respondents in more than 35 countries and across nearly 30 sectors. |
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