Top Most Expensive Google Ads Keywords In 2022
Top Most Expensive Google Ads Keywords In 2022

When using Google Ads, Google’s pay-per-click (PPC) advertising platform, you might choose to target inexpensive keywords to stay within your budget.

Not every keyword pays the same. There are a few keywords that can help you attract more traffic and some keywords that can bring more revenue to your site. Targeting expensive PPC keywords can increase your ad revenue by up to 300%.

We predict the most expensive keywords with the highest search volume and highest costs per click on Google Ads in next years. Getting Cost per click (CPC) costs for your target keywords will help you in setting up your Ads campaign. These high CPC keywords are responsible for a large part of Google’s profits.

Top 10 High CPC Keywords on Google in 2022

Some keywords can attract a lot of traffic but get very little Google AdSense ad engagement. Your Adsense CPC will depend on the topics you usually write about. A website writing about loans and mortgages will have a higher CPC than a website writing about dog foot. This is simply because companies bid a lot of money to shows banking-related ads and the competition is very high. So choosing a keyword carefully can increase your CPC and you can see a drastic change in your Adsense earning.

It’s going to be everyone’s best guess as to what the trending searches for 2022 will be. Based on the events that dominated the news throughout the year, a few predictions could be made.

Experts predict that we will be moving to an endemic stage of the pandemic, which is bound to profoundly impact how we live in 2022.

New trends, movies, TV shows, and even newer gadgets will surely catch everyone’s attention next year. It will be fascinating to see what’s on the minds of people in the coming 12 months.

Some experts predict these keywords will be the high CPC keywords in 2022 and the coming years.

Here Are The Top 10 High CPC Keywords of 2022 and the coming years

(Predited by Daccanomics)

Keywords Highest Cost Per Click (CPC)
Loans $61.23
Insurance $56.89
Mortgage $55.36
Credit Card $43.35
Attorney $41.27
Degree $28.49
University $28.39
Cloud Hosting $27.65
Trading $25.37
Bitcoin $23.56

We predict these keywords will be the high CPC keywords in 2022 and the coming years.

Top Highest Paid Niche for 2022

Accoding to some predictions, 'insurance' is easily the highest paid niche. This is a very competitive keyword which has an average CPC of $17.55 and can go up to $55.

Most of the insurance fall under this niche, including health, home, auto, and life insurance. Businesses are willing to pay more for clicks on an insurance ad. Just like insurance, loans, and banking-related niche can also be very profitable.

1.Insurance: $55 CPC

2.Loans: $47 CPC

3.Gas/Electricity: $45 CPC

4.Attorney: $42 CPC

5.Mortgage: $38 CPC

6.Credit: $37 CPC

7.Lawyer: $31 CPC

8.Degree: $28 CPC

9.Donate: $25 CPC

10.Conference Call: $23 CPC

10 Most Expensive Google Ads Keywords in 2022

(Prediction by Christian Thomson, a British-born entrepreneur and founder of Marwick)

1.Business Services. Average CPC $58.64

2.Bail Bonds. CPC $58.48

3.Casino. CPC $55.48

4.Lawyer. CPC $54.86

5.Asset Management. CPC $49.86

6.Insurance. CPC $48.41

7.Cash Services & Payday Loans. CPC $48.18

8.Cleanup & Restoration Services. CPC $47.61

9.Degree. CPC $47.36

10.Medical Coding Services. CPC $46.84

Why do these Adsense keywords pay so much?

Because the companies behind the ads have a high customer value and can afford to spend a few hundred bucks to acquire a customer. It all boils down to their business economics.


High Paying Niche With Low Competition of 2022

In the United States, Canada, and the United Kingdom education is a very high paying niche with low competition, according to Daccanomics.

Education: $15 CPC

Digital Marketing: $12 CPC

Telecom: $11 CPC

Web Hosting: $7 CPC

Healthcare: $37 CPC

Apart from these niches, the rest of the niche doesn’t make much money. It can drop up to $2.28 per click on average for most other niches.

The highest paying Adsense niche in the US, UK and Canada right now would be ‘Insurence’. The CPC starts from $12 and can go up to $55 for some insurance-related keywords. Although this is a very highly competitive industry to tap into.

There are over millions of websites that are using insurance or banking as a niche. So it is very difficult to rank for banking or insurance-related keywords. Even if you try using long-tail keywords, chances are you are not going to show up on the 1st page of Google SERP.

So instead of trying for ‘Insurence’, you can try out the healthcare or pharmaceuticals industry to write about. Also, these are not highly competitive industry so the keyword difficulty is comparatively medium.

Instead of focusing on high competitive keywords try to use medium difficulty keywords. It will be much better if you can use long-tail keywords as those are mostly easy to rank.

Top Most Expensive PPC Keywords of 2022

Some keywords are very expensive because of the fierce competition and high bidding. We were surprised to see some unexpected keywords that had high PPC. One of them being “mesothelioma treatment”. Many companies are willing to spend a big buck to acquire a new customer because eventually, they are going to make a lot more money from their customers. Because of the high competition, all these companies bid high to show their ads on the top and as frequently as possible.

Expensive PPC Keywords 2022 Cost Per Click (CPC)
Insurance $54.91
Loans $44.28
Attorney $47.07
Credit $36.06
Lawyer $42.51
Claim $45.51
Trading $33.19
Transfer $29.86
Gas/Electricity $54.62
Rehab $33.59
Treatment $37.18
Cord Blood $27.80

Google Ranking Factors 2022

You can use keyword analysis to develop your content plan and find topics that are relevant for your audience. You can also position keywords in your titles, headings, and text body to help push your rankings higher. But you cannot depend on keywords alone.

In fact, if you feel like you’re forcing a keyword into a particular place in your content, you probably are. Quality comes first with keyword placement in mind. The two must work hand and hand in order to generate better rankings results.

Google uses around 200 ranking signals to determine where it will rank sites.

Check out the most important ranking signals for content marketers to focus on:

-Google prioritizes high-quality, high-value, relevant content.

-Keyword best practices have changed, but they remain an important SEO factor.

-Providing a good user experience is paramount to organic search rankings.

-Focus on mobile optimization is increasing in importance as more people use mobile and voice search.

-High-quality backlinks continue to be central to Google’s ranking algorithm.

-Site Authority

-Site Structure and UX

-Mobile Optimization

-Site Speed

-Domain Security


-Business Listings

-Featured Snippets

Here are the most expensive Google Ads Keywords for 2021

Insurance $61 CPC

Gas/Electricity $58 CPC

Loans $50 CPC

Mortgage $46 CPC

Attorney $48 CPC

Lawyer $42 CPC

Donate $42 CPC

Conference Call $42 CPC

Degree $40 CPC

Credit $38 CPC

Most Expensive Google Ads Keywords In The UK

Below is a list of the most expensive keywords in Google Ads in the UK. There are no surprises in the industries that top the list, but breaking down the reasoning behind the CPC’s being so expensive can be incredibly beneficial when it comes to running your own campaigns.

Most Expensive Google Keywords 2022
The most expensive Google Ads keywords - Infographics by Hallam

At the top of the list, we’ve got casino and gambling related queries. This should come as no surprise with the high profitability and lifetime value of a customer in the gambling industry. According to The UK Gambling Commission, the total gross gambling yield for the last financial year comes in at a staggering £14.4bn.

Looking further down the list, we can see “Real Estate” in at 4 and “Estate Agents” just outside the top 10. This again, is down to the high value of the services being offered. With industries like this the CPC will differ wildly by location due to differences in house prices but the average house price in the UK is £230,776 according to the UK House Price Index. With the average estate agent fee being 1.42%, based on data from, this means that the final revenue from a sale can be estimated to be around £3,266 based on the above. Assuming there’s a solid strategy in place for the Ads account, this leaves a lot of room when it comes to calculating the best CPC.

Most Popular Google Keywords of 2022

We predict the list of the 100 most searched global keywords of 2022 based on the great data research tool Ahrefs,

Ranking Keyword Global volume
1 youtube 1225900000
2 facebook 1102800000
3 whatsapp web 607900000
4 google 548200000
5 gmail 438800000
6 amazon 381600000
7 translate 371100000
8 google translate 314600000
9 traductor 287300000
10 hotmail 243500000
11 instagram 230700000
12 weather 156600000
13 netflix 152500000
14 yahoo 133100000
15 twitter 131800000
16 yahoo mail 130600000
17 google maps 107200000
18 whatsapp 105600000
19 fb 102200000
20 roblox 100200000
21 ebay 95710000
22 outlook 89090000
23 google classroom 74170000
24 walmart 73980000
25 maps 72110000
26 yt 71600000
27 pinterest 66510000
28 speed test 65420000
29 nba 64530000
30 bbc news 63020000
31 ikea 57590000
32 omegle 56690000
33 news 55580000
34 classroom 55000000
35 twitch 52960000
36 home depot 51740000
37 amazon prime 51370000
38 g 46310000
39 weather tomorrow 46150000
40 facebook login 46100000
41 discord 45250000
42 paypal 44350000
43 linkedin 44170000
44 tiempo 42120000
45 y 41190000
46 cnn 39000000
47 calculator 37550000
48 shein 37420000
49 fox news 37240000
50 google drive 36550000
51 target 35140000
52 eresults 34970000
53 aliexpress 34290000
54 daily mail 32900000
55 you tube 32830000
56 msn 31850000
57 indeed 31500000
58 premier league 31460000
59 gmail login 31400000
60 canva 31260000
61 office 365 31180000
62 ps5 31070000
63 f 30810000
64 zoom 29060000
65 december global holidays 28620000
66 best buy 28400000
67 spotify 28220000
68 zara 28050000
69 costco 27670000
70 google docs 27090000
71 youtube to mp3 26590000
72 trump 26510000
73 google scholar 26500000
74 food near me 26400000
75 onlyfans 26360000
76 iphone 12 26300000
77 usps tracking 25830000
78 kahoot 25810000
79 airbnb 25240000
80 restaurants near me 25150000
81 bitcoin 24660000
82 nfl 23820000
83 tiempo mañana 23720000
84 craigslist 23500000
85 apple 23430000
86 ltarget 23320000
87 nike 23270000
88 election results 23150000
89 restaurants 23130000
90 minecraft 23010000
91 dominos 22910000
92 espn 22850000
93 etsy 22410000
94 clima 22170000
95 starbucks 22040000
96 tiktok 21160000
97 lowes 21100000
98 craiglist 20890000
99 disney plus 20820000
100 champions league 20,590,000
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