Full List of Top 100 Most Reputable Companies In The World
|Full List of Top 100 Most Reputable Companies In The World in 2022/2023|
Companies are generally established for one reason and one reason only; profit. You can work in a top company at the top level your entire life but you will still not be as rich as a person who owns a really successful business or company. And for the vast majority of people who work regular jobs, they work more than a third of the day, five days a week in a job that they're miserable at, at the worst possible pay, helping others make more money and become even richer. However, there is a reason that most people only work meagre jobs rather than starting their own businesses and achieving massive success. The first reason is the requirement of capital, which can be quite intensive depending on the business being established. Secondly, there is a huge risk in starting a business. It is true that whatever you earn is yours, less any costs that are incurred but it is also true that all of the losses are yours as well. Hence, if you fail, unless you're from a rich background with a trust fund, you might not even know where your next meal is coming from.
The Global RepTrak 100 showcases how people feel, think and act towards companies globally. For over a decade, The RepTrak Company has ranked the top 100 most reputable companies to celebrate global reputation leaders.
RepTrak, which uses a complex methodology to evaluate a corporation’s reputation across seven key categories, added several luxury brands to its 2022 ranking, more than any other year since the research firm began publishing the list a decade ago. In addition to Chanel and Prada, other newcomers included Burberry and Hermès.
LEGO Ranked Number 3, Apple ranks 65th on the 2022 Global RepTrak 100
The 2022 Global RepTrak 100 rankings have been recently released and LEGO has been named one of the most reputable companies in the world. This year, LEGO was named the third most reputable company after Rolex and Ferrari which broke a two-year streak of being at the top spot. The company, however, is one out of only two companies to still rank in the top 10 over the past decade.
Apple ranks 65th on the 2022 Global RepTrak 100 (GRT), a ranking and analysis of corporate reputation for the world’s leading companies. That’s down from 46th place in the 2021 rankings.
The report showcases how people feel, think, and act towards companies globally. The top 10 companies on the list are Rolex, Ferrari, Lego, Rolls Royce, Mercedez-Benz, Harley-Davidson, Bosch, PayPal, Netflix, and Intel.
For over a decade, The RepTrak CompanyTM has ranked the 100 Most Reputable Companies to celebrate global reputation leaders. RepTrak says that “through a combination of machine learning (ML), AI, and natural language processing (NLP), our reputation intelligence platform combines and analyzes millions of perception and sentiment data points from online surveys, mainstream media, social media, business data, and additional third party sources.”
Chanel, Prada Among 100 Most ‘Reputable’ Companies
To rank its top 100 corporations, RepTrak surveyed more than 68,000 respondents across the world’s 15 largest economies to gauge perception regarding a brand’s product and services, innovation, citizenship, performance, governance, leadership and workplace. Respondents were asked about their “willingness to buy, recommend or trust a company.”
To be considered, the corporation must generate at least $2 billion a year in annual sales and be familiar to 20 percent of those surveyed in each country.
Independent watch brand Rolex, ranked first, up from third a year earlier, was the only luxury label to crack the top 10. Sportswear giant Adidas also made the cut, ranked in seventh place — up from eighth in 2020. Levi’s, on the other hand, dropped to 14 from six a year earlier, with RepTrak citing higher brand scores across the board as the reason for the dip. (Levi’s score in 2021 was 76.6 out of 100, down just slightly from 76.8 a year earlier.)
Full List The Global RepTrak 100
3. LEGO Group
7. StrongThe Bosch Group
12. BMW Group
21. Levi Strauss & Co.
23. Colgate-Palmolive Company
29. Goodyear Tire
32. Hyatt Hotels & Resorts
40. Estée Lauder Companies
46. Under Armour
49. Singapore Airlines
53. Giorgio Armani
63. Hugo Boss
65. Marriott International
68. Volkswagen Group
69. Ralph Lauren
71. Volvo Group
74. Natura & Co Holding SA
77. Kraft Heinz Company
78. Hewlett Packard Enterprise
79. Hermes Paris
82. InterContinental Hotels Group
86. Hilton Hotels & Resorts
87. Cathay Pacific
88. Merck & Co Inc
94. Bristol-Myers Squibb
96. SC Johnson
98. Kimberly Clark
100. Procter & Gamble
Top 10 Most Reputable Companies In The World in 2022/2023
Rolex's position as the most reputable brand in the world is due to its incredibly high reputation for products and services. It was in the top 10 for every category.
Luxury watch brands have suffered over the past year after facing a declining market in China. Consumers in the country bought 40% fewer Swiss watches — including Rolex, Swatch, and TAG Heuer brands — than they did in 2014, Sky News reported.
The luxury watch brand was founded in London in 1905 before moving operations to Switzerland at the end of World War I.
Ferrari has in the last 80 years, perhaps been the pinnacle of sports cars, and is famous for partaking in various races held across the world, including Le Mans and the Formula One championship, where it has achieved considerable success. If someone owns a Ferrari, they are automatically thought to be a symbol of wealth, luxury and class. In fact, in 2014, it was rated as the most powerful brand in the world by Brand Finance, before later being overtaken by Lego. Just so you have an idea of the prestige that Ferrari brings, a 1963 250 GTO was sold for $70 million in 2018, which is more than what a luxurious private jet would cost.
3. LEGO Group
Lego remains the most reputable brand in Europe, the Middle East, and Africa.
This year Lego faced a serious backlash after the company refused to sell artist Ai Weiwei a bulk order of its plastic bricks. The Chinese artist had planned on using them to make a political point, which went against the company's rules. The toymaker later reversed this policy.
According to a report by Brand Finance, Lego is the world's second most powerful brand after Disney.
Rolls-Royce is a world-leading power systems business, meeting the needs of customers, shareholders and employees for the next century. We provide cost-effectively engineered products and services to commercial and military customers in propulsion, electrical power and materials handling markets around the world. Customers from the world's leading airlines to executive jet operators rely on our powerful range of commercial aero engines and global support network. Military customers benefit from engines for helicopters, fast jets, trainers and transport aircraft, as well as naval vessels. We provide power utilities and independent operators with innovative solutions to their electrical generation, transmission and distribution needs and serve customers in industrial, marine and nuclear engineering markets.
Mercedes-Benz USA is an automotive company that specializes in the fields of manufacturing and distribution of cars. It also focuses on the fields of sales, marketing and distribution, and automotive. Mercedes-Benz was founded in 1926 and headquartered in Atlanta, Georgia.Manufacturer of automobiles intended to provide luxury vehicles. The company's automobiles and services include luxury vehicles, buses, vans, trucks and vehicle repairing services, enabling customers to get low fuel consumption, environmentally friendly and compact vehicles as per their choice.
One of the most iconic US motorcycle companies is also one of the world’s most trusted brands.
Harley-Davidson jumped to the exclusive Top 10 club for the first time this year, moving a phenomenal 15 positions from 20th place last year.
While it’s the fifth most reputable company overall – with a score of 78.1 – it ranks in third position with the Boomer generation of people born between 1946 and 1964.
7. StrongThe Bosch Group
The German multinational engineering and technology company has been named among the top trusted brands.
The Bosch Group one of the world's biggest technology and services suppliers, serving business in four areas: consumer goods, energy and building technology, industrial technology, and mobility solutions. A leader in the Internet of things, Bosch products and technologies are found in smart homes across the globe.
The Bosch Group received a reputation score of 78.1, reflecting how people perceive its products and services and financial performance.
And despite being in the Top 10 list for the past five years, this is the highest score The Bosch Group has received.
PayPal Holdings, Inc. is a technology platform that enables digital payments and commerce experiences on behalf of merchants and consumers across the world. It operates a global, two-sided network at scale that connects merchants and consumers with 426 million active accounts across more than 200 markets. Its brands include PayPal, Braintree, Venmo, Xoom, Zettle, Hyperwallet, Honey, Happy Returns by PayPal, Chargehound, Paidy and Simility. The Company helps merchants and consumers connect, transact, and complete payments, whether they are online or in person. It enables consumers to exchange funds with merchants using a range of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products, such as gift cards, and eligible credit card rewards. It also offers consumers person-to-person (P2P) payment solutions.
Netflix is the 9th most reputable company in the world. It is one of the youngest entrants in a list dominated by companies whose brands have been established for decades but such is the way the wind turns now. Netflix has been credited for operating its business while employing ethical behavior its innovations have seen brand loyalty increase as well, even as it attempts to stave off competition from other service providers. The company recorded revenues of nearly $25 billion in 2020 and shows no signs of slowing down even as it increases the production of star-studded TV shows and movies, providing competition to major film studios simultaneously.
Intel ranks 10th on the list of the most reputable companies in the world. Odds are if you're using a laptop to read this article, it is functioning on an Intel semiconductor chip. Intel is the biggest semiconductor company in the world, and has been for a while, which is why it has been able to drum up significant brand loyalty and customer satisfaction. The company reported revenues of nearly $78 billion, which were higher than 2019 even during a year dominated by the pandemic.
Emirates ranks among the top 100 most reputable companies in the 2022
Emirates, the world’s largest International airline has ranked among the top 100 most reputable organizations in the world by 2022 Global RepTrak® 100. The award-winning Dubai-based airline is the only company from the Middle East and North Africa region to make it to the list, with a reputation score of 72.7.
As the world’s largest reputation database with over 20 years of data, the RepTrak Platform compares companies across different industries worldwide, by analysing millions of perception and sentiment data points from online surveys. The scores companies achieve represent what their stakeholders think and feel about their brand.
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