Facts about BetterUp.com - What is the Chief Impact Officer
Prince Harry is joining San Francisco-based startup BetterUp.com

Prince Harry is joining San Francisco-based startup BetterUp.com, which provides development coaching and mental health counseling.

About BetterUp

BetterUp, based in San Francisco, works with employees from companies including Mars, AB InBev and LinkedIn on coaching and mental health services.

BetterUp claims that its network of over 2,000 coaches have served more than 100,000 members to date. BetterUp’s coaches have worked with staff at organizations including NASA, Warner Media, Mars and Snapchat-owner Snap.

BetterUp announced last month that it had raised $125m in series D funding, boosting its valuation to $1.73bn – firmly in “unicorn” territory defined as a private startup with a valuation in excess of $1bn.

BetterUp is led by Alexi Robichaux, who said he is “energized” by Harry’s “model of inspiration and impact through action.”


Since 2013 BetterUp have been pioneering growth for the whole person. "We believe that well-being and peak performance go hand in hand. And that through custom support and strengthening mental fitness, you unleash personal and professional potential."

The BetterUp experience brings together world-class coaching, AI technology, and behavioral science experts to deliver change at scale — improving individual resilience, adaptability, and effectiveness. The results? People living more meaningful, vibrant lives with greater clarity, purpose, and passion.

BetterUp create hyper-personalized experiences for our members, and our interactive content, analytics, and real-time data also track progress and provide unparalleled insights for organizations and individuals.

"At BetterUp, we are dedicated to building an authentic workplace where people bring their full selves to the table — and we’re helping others do the same. Our research fuels our own inclusion and belonging, so we in turn can help every company we serve to reach their own goals. Our people reflect the diverse communities we are a part of, driving our innovation and helping individuals thrive" - BetterUp.com.

Prince Harry joined BetterUp: Salary

BetterUp CEO Alexi Robichaux said the Duke of Sussex is a good fit for the company because of “his model of inspiration and impact through action.”

Robichaux cited Harry’s efforts founding the Invictus Games, which gives sick and injured military personnel and veterans the opportunity to compete in sports, and founding Sentebale, an Africa-based charity supporting young people affected by HIV.

Prince Harry and his wife, Meghan, have been working on detangling their lives from the British royal family and are living in California. They signed a deal to create content for Netflix NFLX, +2.29% and are creating podcasts for Spotify SPOT, -2.97%.

In a blog post, Harry said he is joining BetterUp because he believes in the company’s mission of being proactive about mental health.

“Being attuned with your mind, and having a support structure around you, are critical to finding your own version of peak performance,” he wrote.

What about "Chief Impact Officer" of Prince Harry

Alexi Robichaux, CEO of BetterUp said: Everyone wants to live a meaningful life. But, there are often barriers — both external and internal — that can limit our ability to do that on our own. That’s why we started BetterUp. We wanted to make a positive impact in the world by empowering millions of people to live their lives with greater clarity, purpose, and passion.

We’re standing at a once-in-a-lifetime crossroad of opportunity as a society. We have the economic, technological, and scientific means to positively impact human potential at scale. But to achieve this, we must “reframe” how we think about human flourishing (the potential we all have), peak performance, and mental fitness.They are not separate pursuits. They are part of one interconnected journey of growth.

To meet this opportunity, it is with great pleasure and excitement that we welcome our first Chief Impact Officer: Prince Harry, The Duke of Sussex. We are energized by his model of inspiration and impact through action. As a true citizen of the world, he has dedicated his life’s work to bringing attention to the diverse needs of people everywhere and advocating for mental health initiatives: from founding the Invictus Games, a platform for service personnel to use sport as part of their psychological and physical rehabilitation, to launching Sentebale, which supports the mental health and wellbeing of young people affected by HIV in Lesotho and Botswana.

As a member of the BetterUp executive team, Prince Harry will expand on the work he’s been doing for years, as he educates and inspires our community and champions the importance of focusing on preventative mental fitness and human potential worldwide.

I could go on, but I think he can say it better himself!

Prince Harry, The Duke of Sussex, Chief Impact Officer of BetterUp said:

First of all, I am really excited to be joining the BetterUp team and community! Thanks for having me.

I firmly believe that focusing on and prioritising our mental fitness unlocks potential and opportunity that we never knew we had inside of us. As the Royal Marine Commandos say, ‘It’s a state of mind.’ We all have it in us.

Being attuned with your mind, and having a support structure around you, are critical to finding your own version of peak performance.

What I’ve learned in my own life is the power of transforming pain into purpose.

During my decade in the military, I learned that we don’t just need to build physical resilience, but also mental resilience. And in the years since, my understanding of what resilience means — and how we can build it — has been shaped by the thousands of people and experts I’ve been fortunate to meet and learn from.

When I first met Alexi, we instantly recognised a shared passion for helping others realise their full potential. As our conversations continued, it became even more clear that we hold a similar philosophy on mental health: that we must proactively take care of our minds.

In addition to this shared philosophy, what caught my attention about BetterUp was that the company’s mission to unlock the potential in people everywhere necessitates innovation, impact, and integrity. Their team has been delivering on that work for years. I was also impressed by the scale and opportunity for impact – the ability to change millions of people’s lives for the better, through a combination of human connection, leading technology, and behavioural science.

I’ve personally found working with a BetterUp coach to be invaluable. I was matched with a truly awesome coach who has given me sound advice and a fresh perspective. And because we believe in strengthening our own mental fitness, our entire Archewell team also has access to BetterUp coaching.

As BetterUp’s first Chief Impact Officer, my goal is to lift up critical dialogues around mental health, build supportive and compassionate communities, and foster an environment for honest and vulnerable conversations. And my hope is to help people develop their inner strength, resilience, and confidence.

In his new role, the Duke of Sussex will focus on driving advocacy and awareness for mental fitness, guiding BetterUp’s mission, and expanding the company’s community.

Chief Impact Officer will be focused on four key areas:

  • Driving advocacy and awareness for mental fitness. We can and will elevate the global conversation around our mental health. What we’re doing is about equipping people to thrive. Whether you’re performing at the highest level, or want to get to the next level, or just want to get started, it’s all about having the specialised resources, preparation, and human connection to back you up — whatever the challenge.
  • Guiding BetterUp’s social mission and impact to bring the science of peak performance and human potential into the hands of people worldwide.
  • Influencing the vision of BetterUp’s platform, community, and member experience. I’m excited to help shape their already extensive library with content and resources on mental fitness and to share new stories and voices. To start, I’ve invited BetterUp to work with 'Peak State: Mental Fitness’, a platform I helped establish which provides practical online tools to enhance our mental fitness.
  • Expanding BetterUp’s global community of thought leadership, coaches, customers, and members through outreach and strategic planning.
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