20:01 | 21/02/2022 Print
|Top 10 Best-Selling & Most Popular Smartphone Brands in The World|
2021 seems to be the year of recovery for the global smartphone market, at least that appears to be the case with the figures reported in Omdia’s preliminary result. As per the report, the global smartphone market has seen a 28.1% year-over-year growth at the end of the first quarter of 2021. The list of top mobile brands ranking includes Apple, Samsung, Vivo, Oppo, Xiaomi followed by Realme, Motorola, Honor, etc. The leading global mobile phone brands comprise players which have a strong global presence. Customers have a wide range of handsets to choose from the various offerings from the biggest mobile phone brands.
Let’s have a closer look at the world’s top 10 smartphone brands below:
Which are the most popular phone brands?
Samsung was the world’s best-selling phone brand. With 27.55% of the total, Samsung is the world’s number one selling phone brand. In the second place, again in September 2021, is Apple, with 26.75% of total sales. In third place, 15 points behind, is Xiaomi with 11.51%. In the top 15 worldwide, Nokia closes the ranking with 0.58%. Nokia, which until a few years ago was the leading brand in terms of the number of phones sold.
In April 2010, we no longer find Apple or Samsung in the first place, but Nokia. Nokia has for many years been the leader among the various brands of telephony. To name just one phone, the Nokia 3310 has sold over 126 million units since 2000. And in 2010, thanks to the release of the Nokia 1280, the brand managed to sell over 100 million units with this phone alone.
7. Motorola Mobility (Lenovo)
Samsung mobile is the market leader in the smartphone industry as it continuously strives to enhance product capabilities through its extensive R&D. Samsung has broadened its offerings for mid and lower-priced smartphones to high-end mobile phones in the affluent segment. Samsung is popular for its Samsung Galaxy smartphone range. The flagship products of Samsung are Samsung Galaxy S7 edge+ and Galaxy Note 7. Recently, Samsung developed Tizen OS for its smartphones an alternate to its Android-based smartphones. For phones like Galaxy S9 Samsung also partnered with Audio expert companies such as AKG and Dolby to give customers a high-quality sound experience. Samsung has launched its flagship of the year with Galaxy S21 Ultra. Samsung had a market share of approximately 20%, making it one of the top mobile phone brands globally. Samsung is 1st in the list of top mobile brands in 2022.
Xiaomi was founded in 2010 by Lei Jun and released its first smartphone in 2011, and since then Xiaomi has become the 8th largest smartphone manufacturer in the world. Xiaomi’s flagship brands are the Redmi and Mi series, which have grown significantly in popularity. Xiaomi has been able to create brand value owing to its focus on continuous innovation in technology. It also has been able to gain a large market share due to its extensive advertising and marketing strategies especially in India and China to boost its sales of smartphones. With consistent growth, Xiaomi is competing with the top global mobile brands in the world. In March 2018 Xiaomi launched Mi MIX 2S. Xiaomi’s MIUI 9 has an in-built feature that allows users to do advanced customization. The company has been able to mark its presence in markets of India, China, Brazil, Singapore, Turkey, and Asian nation with its exclusive Mi and Redmi Series mobile phones. Xiaomi shipments of smartphones were around 90 million in 2017 and have the ability to create a big presence in the top 10 smartphone companies in the world and are known as the Apple of China. Xiaomi had a market share of 15.5% in 2017. Xiaomi is 3rd in the list of top mobile brands.
It is one of the topmost companies with uniqueness, and along with all the places like a traffic signal, railway station, smartphone, market places, daily numerous people buy Steve Jobs book and read it as well, Steve Jobs is undoubtedly a famous charismatic pioneer in the era of the personal computer, smartphone.He has founded Apple which is recently the most successful brand and one step forward in technology. It is mainly a multinational technology company to develop and sell an electronic product. It takes third place on the list. In the last three years, this company has seen a slight increase in the percentage of the market share of the Global Smartphone Shipments as it was 12% in the Q3 of 2018 and in this Q2 of 2021, it becomes 15%, and the total global shipments have changed from 46.9 to 48.9.
The Oppo company, which was formed in 2011, is headquartered in China and has a strong global presence with its mobile devices and accessories. Oppo has produced a wide range of smartphones ranging from the low segment to targeting the affluent customer segments. Some of the most prominent phones brands by Oppo are Find 5, Find 7, N1, N3, etc. Oppo’s A77 model was launched in 2017. Oppo has managed to create a strong brand presence despite being a late entrant in the smartphone market. However, aggressive marketing and branding along with good product quality have enabled Oppo to be among the top mobile brands globally.
Oppo in 2017 became the official sponsor of the cricket team for India, which gave the brand massive credibility as well presence. Moreover, the company in India engaged with Bollywood celebrities who became the face of the brand. Apart from this, a strong distribution network covering more than 200,000 retailers has enabled the brand to have a strong reach within India itself. Oppo is 4th on the list of top mobile brands in the world.
Huawei has the best innovation centers across the globe and in 2016, Huawei invested 14% of its revenue in R&D. Huawei has a global presence in more than 170 countries and is also anticipated to build and develop its own operating system, which shows its strong presence in the mobile market. Huawei shipped 153 million smartphones in 2017. Huwaei has positioned among the top Fortune 500 companies in 2017. Also, a good number of the Fortune 500 companies chose Huawei as their business partner for digital transformation. In March 2018, Huawei launched a highly sophisticated and powerful smartphone; the Porshe Design HUAWEI Mate RS mobile phone featuring an innovative in-screen fingerprint sensor and dual fingerprint design, AI processor, and triple camera with high-quality image capture. This smartphone is going to surpass the most demanded smartphone. In March 2018, Huawei unveiled the much-anticipated smartphone models such as HUAWEI P20 and HUAWEI P20 Pro which has the world's first Leica triple camera. All innovations and R&D have enabled Huawei to establish itself as a top global mobile phone brand. HUAWEI has set the expectations high for smartphone photography through which anyone can capture professional quality images. Sales for Huawei have fallen more than 70% in the last year 2021. Despite issues globally with the administration especially in America, Huawei is 8th in the list of top mobile brands 2022.
Vivo Electronics Corp. (Dongguan) Guangdong, China-based phone brand. It was established in 2009. The company is another Chinese smartphone brand that has recently entered India. It manufactures low-cost Android phones and mid-range phones. All these are also available in India. The Y51A is Vivo’s latest mobile launch. On 11 January 2021, the smartphone was launched. The phone has a 6.58-inch touchscreen with a 1080 pixel resolution of 2048 pixels.
Popular Vivo Mobile phone and smartphone models are Vivo Y51A, Vivo Y31s, Vivo Y20A, Vivo X60 Pro, Vivo X60, Vivo Y20 (2021), Vivo V20 2021, Vivo Y30 Standard Edition, Vivo Y52s, Vivo Y51 (5,000mAh), Vivo Y12s, Vivo S7e 5G, Vivo Y1s, Vivo Y3s, Vivo Z1x, Vivo V17 Pro, Vivo S1 Pro, Vivo V17, Vivo Z1 Pro, Vivo S1, Vivo U20, Vivo V15, Vivo U10, and Vivo Y11 2019. The company presently holds 6th ranking in the Top 10 Best Mobile Phone Brands globally, with a 7.2% market share and 103 million units.
Motorola is an American multinational telecom company founded 92 years ago by Paul and Joseph Galvin. Motorola is ranked seventh in the list of the world’s most popular brands.
Motorola was a pioneer in cellular telephones once upon a time and was at the brink of bankruptcy as it faced heavy losses to the tune of $4.3 billion from 2007 to 2009. In 2011, Motorola was then split into two independent units viz. Motorola Mobility and Motorola Solutions.
The best smartphone from Motorola is Motorola Razr costing $1,399. Other popular smartphones of Motorola include Moto G8 Plus, Moto Z4, Moto Z3, Moto G7 Power, Moto G7 Plus, One Vision, One Fusion+, One Zoom, and Moto G6.
Realme is yet another Chinese smartphone maker which was founded in 2018, by Sky Li. Sky Li was former vice president of Oppo. Realme company was formed after spinoff from Oppo which is now collectively owned by BBK Electronics.
Realme which ranks 11th in the list of the world’s top smartphone brands first started as “OPPO Real” in china. Realme is known for its economic models and is user-friendly. Realme’s best offering is Realme X7 Pro Ultra which costs $350.
Some of the popular Realme smartphones are Realme X2 128GB, Realme NARZO 20 PRO 128GB, Realme Narzo 20 Pro, Realme XT, Realme 7I, Realme 7 PRO 128GB, Realme X2.
Nokia is a Finland-based, more than 150 years old organization founded by Fredrik Idestam, Leo Mechelin, and Eduard Polon in 1865. Nokia is ranked 15th on our list with annual sales of 18 million smartphones.
Nokia was the market leader in the mobile phone segment with a 38% market share in 2008. However, as technology was evolving it could not keep up the pace and lost the market share to other companies. Nokia 2.3, Nokia 220, Nokia 110, Nokia 6.2, Nokia 3.2, Nokia 8.1, etc are some of its popular smartphones.
LG Corporation, formerly Lucky-Goldstar, is a South Korean multinational company. It is the fourth-largest chaebol in South Korea. The company associates the letters LG with the company’s tagline “Life’s Good.” LG makes electronics, chemicals, and telecom products. The company is known for its flagship G series of smartphones and a wide range of products, including smart TVs.
Popular LG mobile phone and smartphone models are LG W10 Alpha, LG K41S, LGK51S, LGK61, LG V502 ThinQ 5G, LG G8X ThinQ, LG Q70, LG Stylo 5, LG W10, LG G7 Plus ThinQ, LGV30 Plus, and many more.
At present, the company holds rank 9th among the Top 10 Mobile Phone Brands globally, and it didn’t achieve excellent performance in many countries. LG’s smartphone business recorded revenues of $1.12 billion in Q4 2019.
Which is the most selling phone in history?
Nokia was for years the brand that sold the most phones in the world. In recent years it has been overtaken by Apple and Samsung. But which are the best-selling phones in history? Among the top 10 best-selling phones in the world, eight are from the world of Nokia. At the top of the list are two ‘historic’ phones. The Nokia 1100 and the Nokia 1110. The Nokia 1100 was announced in August 2003 and by the end of the year 250 million units had already been sold. The strength of the Nokia 1100 was also given by its low cost, which allowed the mobile phone to be sold also in developing countries.
Among the best-selling phones, as mentioned, were also the Nokia 1100 and the Nokia 1110i. This model, first sold in 2005, also leads the list of the world’s best-selling phones with over 250 million models sold.
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