Top 9 Best Cosmetic Brands Every Girl Must Know
|Photo: Culture Trip|
Luckily, the industry has a mainstay of top brands that consistently deliver high-quality, top-notch products to satisfy your beauty needs. Stick to these best makeup brands and you’ll never regret another makeup purchase again.
Here KnowInsider begins with the top 9 best cosmetic brands every girl must know:
#1. L'Oréal Paris
L'Oréal Paris is a leading total beauty care company based in Paris, France. The L’Oréal Paris Brand Division of L’Oréal USA, Inc. is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass. As the biggest beauty brand in the world, L’Oréal Paris has an unparalleled commitment to technology, research and innovation and providing groundbreaking, high-quality products for women, men, and children of all ages and ethnicities.
The company’s products are found in a wide variety of distribution channels, from hair salons and perfumeries to hyper — and supermarkets, health/beauty outlets, pharmacies, and direct mail. Helping hundreds of millions of women and men to trust loreal products.
#2. Estée Lauder:
The U.S.-based Estée Lauder is among the world's leading manufacturer of makeup, skincare, fragrance, hair care products. Since its inception in the 1940s, Estée Lauder has built a palette of classic and complementary brands through its long streak of targeted acquisitions, as cited by Straits Research.
The company holds a diverse portfolio of more than 25 global brands sold in 150 countries under brand names including Estée Lauder, Clinique, Tommy Hilfiger, Bobbi Brown, Prescriptives, Michael Kors, Donna Karan New York, Tom Ford, DKNY, Smashbox, Jo Malone London, Aramis, GLAMGLOW, M·A·C, Darphin, Editions de Parfums Frédéric Malle, Too Faced, and more.
#3. Procter and Gamble
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer health, and personal care and hygiene products; these products are organized into several segments including Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine, & Family Care, according to Medium.
|Photo: Cosmetic Business|
P&G is incorporated in Ohio. David S. Taylor is the current chairman and CEO of P&G. Procter & Gamble acquired a number of other companies that diversified its product line and significantly increased profits. Procter & Gamble produced and sponsored the first radio serial dramas in the 1930s. As the company was known for detergents, the serials became known as “soap operas”.
Shiseido Company is a Japanese multinational personal care company, that is skincare, haircare, cosmetics, and fragrance producer. It is one of the oldest cosmetics companies in the world. Founded in 1872, and celebrated its 140th anniversary in 2012. It is the largest cosmetic firm in Japan and the fifth largest cosmetics company in the world. Shiseido is only available at cosmetic counters at selected department stores or pharmacists. Shiseido produces a line of cosmetics simply called “The Makeup” that provides a full range of products including lip products, powder eye shadows, eyeliner pencils, mascara, fluid, and compact foundations, concealers, and powder blushes. Shiseido invested heavily in the packaging of its products.
|Photo: Global Blue|
The product was sold in a liquid form and came in a vibrant shade of red, meant to resemble the colour of wine, evoking prosperity and vitality. It was advertised as a way to prevent damage from the poisonous lead in makeup powders. It also produced a line of five different skin creams designed for cleansing and softening the skin.
#5. MAC Cosmetic
Canadian brand MAC stayed in fifth place in our ranking, with an impressive Insta following of 23.4m (bettered only by Huda Beauty). Developments for them in the last three months included launching their products in Boots here in the UK, with over 48,000 people joining the waiting list beforehand (a record for Boots.com).
#6. The Body Shop
|Photo: The Body Shop|
Moving all the way up from 26th place to 4th is the Body Shop, which this quarter was also the most-searched beauty brand in the world, with over 8.2 million searches between July and September, as cited by All Refer.
#7. Johnson & Johnson
Johnson & Johnson is an American multinational corporation founded in 1886 that develops medical devices, pharmaceutical and consumer packaged goods. Its common stock is a component of the Dow Jones Industrial Average and the company is ranked No.37 on the 2018 Fortune 500 list of the largest United States corporations by total revenue. J&J is one of the world’s most valuable companies, according to Cosmetify.
|Photo: Business Insider|
Johnson & Johnson is headquartered in New Brunswick, New Jersey, the consumer division being located in Skillman, New Jersey. The corporation includes some 250 subsidiary companies with operations in 60 countries and products sold in over 175 countries.
#8. Amore Pacific
Amore Pacific is a global beauty company that seeks to share the legacy of Asian Beauty with all of humanity. Our products are formulated from the highest quality ingredients, carefully crafted to optimize their beauty and health benefits. For over 70 years, we have been dedicated to changing the world through beauty.
|Photo: Cosmetic Design Asia|
Our core values are the beliefs that shape our every action at Amorepacific. These are openness, integrity, innovation, proximity, and challenge. These guiding principles illuminate our path forward while honouring the wisdom of our past, the rich legacy of our company, and our commitment to technological innovation.
#9. Kao Corporation
|Photo: ABeam Consulting|
Kao Corporation is a chemical and cosmetics manufacturer that is listed in the Forbes ranking as a USD 34.4 billion company. The company’s beauty suite of products includes colour cosmetics, facial and body cleansers, skincare, and hair care products. Some of its famous brands include Jergens, Bioré, and Goldwell. Kao Corporation strengthened its hair care business with the acquisition of Oribe Hair Care, LLC, in December 2018. The Japanese company also acquired John Frieda’s Professional Hair Care business for a staggering USD 450 million.
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