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Top 10 Most Popular Halloween Candies In The US. Photo KnowInsiders

Americans unite around candy come Halloween time, but they're just as divided as ever over which candy is the best. The National Retail Federation estimated that shoppers will spend the same amount as they did last year on Halloween candy: $2.6 billion. This stagnation is partially due to heightened consumer uncertainty in the face of the Trump administration's tariffs., an online bulk candy retailer that's tracked its sales over the last 12 years, released a map that showed the most popular candy in each US state.

The List of Top 10 Most Popular Halloween Candies In The US

1.Reese's Cups




5.Hot Tamales

6.Sour Patch Kids

7.Hershey Kisses


9.Tootsie Pops

10.Candy Corn

Each State’s Favorite Halloween candy in 2021:

Alaska: Sour Patch Kids

Alabama: Starburst

Arkansas: Jolly Ranchers

Arizona: Hot Tamales

California: Reese's Cups

Colorado: Hershey Kisses

Connecticut: Almond Joy

Washington D.C.: M&M's

Delaware: Skittles

Florida: Reese's Cups

Georgia: Swedish Fish

Hawaii: Hershey's Mini Bars

Iowa: M&M's

Idaho: Starburst

Illinois: Sour Patch Kids

Indiana: Starburst

Kansas: Reese's Cups

Kentucky: Reese's Cups

Louisiana: Lemonheads

Massachusetts: Sour Patch Kids

Maryland: Hershey Kisses

Maine: Sour Patch Kids

Michigan: Starburst

Minnesota: Tootsie Pops

Missouri: Milky Way

Mississippi: 3 Musketeers

Montana: Dubble Bubble Gum

North Carolina: Reese's Cups

North Dakota: Hot Tamales

Nebraska: Sour Patch Kids

New Hampshire: M&M's

New Jersey: M&M's

New Mexico: Jolly Ranchers

Nevada: Hershey Kisses

New York: Sour Patch Kids

Ohio: Blow Pops

Oklahoma: Skittles

Oregon: M&M's

Pennsylvania: Hershey's Mini Bars

Rhode Island: Twix

South Carolina: Butterfinger

South Dakota: Starburst

Tennessee: Tootsie Pops

Texas: Starburst

Utah: Tootsie Pops

Virginia: Hot Tamales

Vermont: Skittles

Washington: Tootsie Pops

Wisconsin: Butterfinger

West Virginia: Hershey's Mini Bars

Wyoming: Reese's Cups

1.Reese's Cups

Top 10 Most Popular Halloween Candies In The US
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Reese's Peanut Butter Cups are most popular Halloween candy, poll finds. Americans love to gorge on candy during Halloween, and peanut butter cups are at the top of the list. According to a poll from Monmouth University, more than 36% of Americans say Reese's Peanut Butter Cups are their favorite Halloween treat.


Skittles were created in England in 1974 and introduced in the United States five years later. The brand’s “Taste the Rainbow” campaign was rolled out in 1994. Skittles were one of the first candies marketed on social media.


Top 10 Most Popular Halloween Candies In The US
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Candy properties: chocolate

The letter “M” was printed in black ink on the candy-coated chocolate until 1954 when it switched to white. That same year saw the introduction of the M&M slogan, “The milk chocolate that melts in your mouth, not in your hand,” as well as the introduction of the iconic animated characters. Over 400 million M&M's are produced every day.


Top 10 Most Popular Halloween Candies In The US
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Candy properties: fruity

Starbursts were originally called Opal Fruits and were invented in the United Kingdom in 1960 and came to the U.S. in 1967. Strawberry, orange, lime, and lemon were the original flavors. Pink is a fan favorite, and it’s spawned dozens of homages—from a slushy drink at Taco Bell to cocktails.

5.Hot Tamales

Hot Tamales is a soft, cinnamon flavored, oblong-shaped candy introduced in 1950. It is manufactured and marketed in the United States by Just Born, a family-owned, Pennsylvania-based candy company.

Deriving its name from the sometimes pungent (spicy hot) flavor of tamales, Hot Tamales was the top selling cinnamon candy, as of 1999.

6.Sour Patch Kids

Candy properties: fruity

Did you know that the original name for Sour Patch Kids was Mars Men? Blue raspberry was not part of the first flavor profile, which was limited to lemon, lime, orange, and cherry.

7.Hershey Kisses

Candy properties: chocolate

Although you may imagine a romantic narrative behind the naming of the Hershey’s Kiss, its genesis is a mystery. The lovable treat was once wrapped by hand. If you examine the Kisses logo, you will see a sideways kiss between the K and the I.


Candy properties: chocolate, caramel, peanut, almond, nougat, bar

Snickers were invented in 1930 and named for a horse that belonged to Frank Mars. When they were first sold it, Snickers bars cost a nickel. If you flip your Snickers upside down, you will see the pattern of a conveyor belt used to transport the candies during packaging.

Snickers Crispers were created to market an option with fewer calories. The portion-controlled candy has 200 calories, while the regular-sized Snickers bar weighs in at 250 calories.

9.Tootsie Pops

Top 10 Most Popular Halloween Candies In The US
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Candy properties: chocolate, fruity, hard

The five original Tootsie Pop flavors include cherry, orange, chocolate, raspberry, and grape. A sixth flavor is randomly added that may be lemon-lime, blue raspberry, or watermelon. The center is always a chocolate Tootsie Pop.

10.Candy Corn

Top 10 Most Popular Halloween Candies In The US
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Candy corn is a type of small, pentagonal pyramid-shaped candy, typically divided into three sections of different colors, with a waxy texture and a flavor based on honey, sugar, butter, and vanilla. It is a staple candy of the fall season and the Halloween holiday in North America.

Halloween Candy Quick Facts

172 million Americans celebrate Halloween

29% of all Halloween purchases are made online

Among those who celebrate Halloween, 96% will purchase candy

They will spend about $30.40 on average

Most Halloween shopping is done the first 2 weeks of October.

In Oregon, full-sized candy bars are the norm for trick-or-treaters to receive

Overall Halloween spending is expected to be $10.14B in 2021

Over 50% of parents stash some Halloween candy to enjoy later in the year

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