Top 10+ Most Famous Liquor Brands In The US
Top 10+ Most Famous Liquor Brands In The US
Table of Contents

Alcohol is filled with contradictions. It is both euphoric and depressive, poison and medicine. For these reasons, discussions about alcohol and its role in society and culture elicit heated debate and dispute. We frequently miss the fact that alcohol is a cultural artifact that can reveal information about society; while alcohol is eventually consumed, it plays a significant role in the formation or breakdown of social norms. Alcohol can serve as an identificationa marker, representing status, cultural capital, or gender disparities. Rituals centered on alcohol are frequently associated with rites of passage and life phases. All of these characteristics of alcohol consumption and production have a long history in the United States.

What is the most popular liquor type in each US state?

According to our findings, Americans enjoy a wide variety of liquors. In fact, 11 of the 14 types of liquor we searched for had the most popularity in at least one state. This includes lesser-known liquors such as Nevada's most popular liquor, absinthe, and Utah's most popular liquor, vermouth.

While several various liquors are the most popular in at least one state, many staple liquors are only available in one state. For example, gin is the most popular liquor in Washington, D.C., rum is the most popular liquor in Hawaii, brandy is the most popular liquor in Wisconsin, and bourbon is the most popular liquor in Kentucky.

What is the most popular celebrity liquor brand in each US state?

When it comes to celebrity liquor brands, the tides turn in favor of whiskey and vodka, with UFC fighter Conor McGregor's Proper No. Twelve Triple Distilled Irish Whiskey and Dan Aykroyd and John Alexander's Crystal Head Vodka being the most popular state-by-state.

When we looked deeper, we discovered that celebrity brands and general liquor kinds matched up in some states. While tequila was the most popular type of liquor in California, Elon Musk's Tesla Tequila took the top spot. Gin, on the other hand, and Ryan Reynolds Aviation Gin placed first in terms of search volume in Washington, D.C.

New Yorkers were also dedicated to DeLeón Tequila, the brand of none other than Harlem resident and rapper P Diddy. It was no surprise that Tennessee remained true to Knoxville native Kenny Chesney, with Blue Chair Bay Rum ruling supreme in the country singer's home state.

Top 10+ Most Famous Liquor Brands In The US

1. Hennessy

This cognac, often known as 'Henny', is particularly popular among African Americans. Hennessy was founded in 1765 and bought by LVMH in 1987, which today controls around two-thirds of the brand, with Diageo plc (NYSE:DEO) owning the other third. In 2021, LVMH's Moët Hennessy brands generated around $2.5 billion in revenue and employed 2,485 people.

2. Smirnoff

Smirnoff, established in 1864, was the first vodka to use charcoal filtering in its distillation process. Smirnoff, one of the most popular alcohol drinks at parties, was purchased by International Distillers and Vintners in 1987 and later sold to Diageo plc (NYSE:DEO). Although the brand originated in Moscow, it is now made in a number of nations, including the United States, Canada, Italy, and others.

3. Don Julio 1942 Tequila

Don Julio 1942 Tequila Anejo was created to commemorate the year Don Julio Gonzalez began his tequila-making journey. This Anejo Tequila is handcrafted with 100% Blue Weber Agave and has been aged in small batches in American white oak barrels for two and a half years. It is suitable for any celebration. This distinguished and refined Anejo, created in limited amounts, symbolizes Don Julio Gonzalez's lifelong love for producing high-quality tequila. Don Julio 1942 Tequila is substantially better than other tequila brands.

READ MORE: Top 10 Most Popular Wines in the UK

4. Crown Royal

Crown Royal is a blended Canadian whisky made from maize, barley, and rye distillates. It was founded by Seagram in 1939 and is currently owned by Diageo plc (NYSE:DEO) since 2000.

The booze firm made its Super Bowl debut in 2023 with an advertisement for its Crown Royal Canadian Whisky, purchasing a 30-second spot tentatively scheduled for the third quarter. The business has revealed plans to construct a new $185 million distillery for the brand.

5. Captain Morgan

Captain Morgan is a well-known liquor brand for its unusual spiced rum. The brand's history extends back to the 17th century, when Sir Henry Morgan, a Welsh privateer and adventurer, became a legendary character in the Caribbean. Seagram Company Ltd. launched the Captain Morgan brand in 1944, based on his experiences.

READ MORE: 10 Most Famous Wine Brands in America: Godfather & Kangaroo

6. Tito’s Handmade Vodka

Tito's Handmade Vodka is made in Austin at Texas' oldest legal distillery. It was created to be enjoyed by both spirit connoisseurs and regular drinkers. It is derived from corn and is gluten-free. It is micro-distilled in an old-fashioned pot still, just as exceptional single malt scotches and premium French cognacs. This time-honored distillation method involves more skill and effort than modern column stills, but the results are well worth it.

7. Fireball

Although Fireball is a popular flavored whiskey brand, it is not strictly classified as a 'whiskey'. Fireball has a lower 33% ABV and is classified as a'specialty' distilled spirit. This is also why Fireball shots are so simple to throw back.

Brown-Forman Corporation (NYSE:BF-B) took notice of Fireball's success and launched its own cinnamon-toasted liquor, Jack Daniel's Tennessee Fire, in 2014. The blended whiskey and its bright red and gold logo are strikingly similar to Fireball. So much so that Sazerac initiated a lawsuit against Brown-Forman when they used 'Fireball' as an ad phrase on Google, alleging that utilizing

8. Jack Daniel’s Old No. 7 Tennessee Whiskey

Jack Daniel's Old Number 7 Sour Mash Tennessee Whiskey is the world's best-selling whiskey, with each bottle made and bottled at the Jack Daniel Distillery in Lynchburg, Tennessee, America's oldest recognized distillery, which opened in 1866. This American whiskey is crafted from the finest maize, rye, and barley malt. These premium grains are combined with the iron-free water flowing from the Cave Spring on the whiskey distillery grounds. From there, Jack Daniel's is charcoal-mellowed drop by drop through 10 feet of sugar maple charcoal, imparting a particular smoothness.

9. Bacardi

Bacardí rum is created using a unique blend of sugarcane molasses, yeast, and water, known for its exceptional quality and smooth flavor. Bacardí is consumed by around 26% of US spirit drinkers. Bacardí is the most popular rum in America.

10. Jim Beam

Jim Beam is a renowned American whiskey brand that has had a lasting impression on the spirits business. Jacob Beam founded the brand in 1795, and it has a long and illustrious history that is profoundly steeped in the American whiskey culture.

Jim Beam is well-known for its bourbon production, which is generally derived from grain and aged in charred oak barrels. The Beam family has handed along the brand's commitment to quality and workmanship for seven generations.

11. Patrón

Patrón is known for creating high-quality tequila, including premium and ultra-premium variants. Patrón Tequila was founded in 1989 by John Paul DeJoria and Martin Crowley and has since become a symbol of excellence in the agave spirits industry.

Patrón distinguishes itself by creating tequila using traditional methods, with an emphasis on artisanal craftsmanship. The brand's tequila is made largely from 100% Weber blue agave grown in Mexico's Jalisco region. Tequila is made by hand harvesting the agave plant's piñas, which are then roasted in brick furnaces, crushed, fermented, and distilled to make a smooth and flavorful spirit.

12. New Amsterdam

Introduced in 2011, New Amsterdam Vodka has grown in popularity due to its high quality and low price. Powered by E&J Gallo's network, New Amsterdam is the fastest spirits brand in history to reach the coveted sales milestone of one million and five million cases. New Amsterdam is one of the most popular liquors at parties.


From beer to artisan cocktails, Americans never pass up the opportunity to select the best brand from a wide range of liquors. Whiskey is the most common form of liquor in the majority of US states, although vodka comes in a close second.

Meanwhile, traditional liquors such as tequila and rum aren't the most popular in nearly as many areas, leaving a significant difference between whiskey and vodka and other liquors.

Top 9 America Top 9 America's Best and Common Beers Today

Beer is a year-round favorite and one of the most popular alcoholic beverages in the U.S.We set out to find the best-selling beer brand in ...

Top 10+ Biggest Beer Manufacturers In Europe By Annual Output Top 10+ Biggest Beer Manufacturers In Europe By Annual Output

Beer, among the most widely consumed drinks overall, is also the most widely consumed alcoholic beverage around the globe. Read on to know the list ...

10 Unbelievable Uses of Expired Beers That You Should Try At Home 10 Unbelievable Uses of Expired Beers That You Should Try At Home

Expired beer can be used to polish wooden furniture, repel flies and mosquitoes, and beautify skin and hair. So don't throw away those old beer ...