Top 10 most beautiful beaches around the world
Top 10 most beautiful beaches around the world in 2022

The Kuoni study used a unique way to gather the data, participants were asked to look at a series of images of 50 of the world’s most famous natural landmarks and their eye movements were tracked using AI technology, data on which images drew the eye for the longest was then analysed to reveal the most eye-catching natural wonders and beaches.

Asian beaches prove to be the most beautiful according to the research, with four beaches in the top ten

List of the top 10 most beautiful beaches in the world 2022/2023

(Ranked by kuoni.co.uk)

1 Niyama Private Island Beach, The Maldives

2 Al Sufouh Beach, Dubai, United Arab Emirates

3 Bai Sao, Phu Quoc, Vietnam

4 Cape Drastis, Corfu, Greece

5 Pensacola Beach, Florida, USA

6 Bamburgh Beach, Northumberland, UK

7 Numana Alta Beach, Italy

8 Railay Beach, Krabi, Thailand

9 Na Pali Coast, Kauai, Hawaii, USA

10 Boracay White Beach, Philippines

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Methodology to Rank The Most Eye-Catching Beaches In The World

61 destinations and beaches from around the globe were compiled using desk research.

To conduct the research, a sample of 36 people were shown a series of images of different destinations. By using eye-tracking software, the total number of times people looked at different destinations was recorded. The average amount of time people looked at a destination was recorded and viewing durations were used to rank the different destinations to reveal which were the most ‘eye-catching’.

Data collected from the study was used to rank the destinations from around the world, in order of the most eye-catching.

Top 19 Most Beautiful Beaches In The World Top 19 Most Beautiful Beaches In The World

What are the 10 most beautiful beaches in the world 2022/2023?

1 Niyama Private Island Beach, The Maldives

Top 10 Most Beautiful Beaches in 2022/2023 Arounf The World and Full List
Niyama Private Island Beach, The Maldives

To crown the most beautiful beach in the world, the travel experts at Kuoni used eye-tracking technology to study which beaches people's eyes were drawn to the most.

The results revealed that Niyama Private Island Beach in the Maldives was the most appealing to the eye and with its bright blue waters and captivating white sands, it's easy to see why this tropical beach was crowned the most beautiful overall.

This beautiful beach can be found on the private islands in the Maldives and certainly does evoke some wanderlust amongst travellers. It’s easy to see why this destination was the most eye-catching beach, with crystal clear blue waters and white sands, it really does look like it’s in paradise.

2 Al Sufouh Beach, Dubai, United Arab Emirates

Top 10 Most Beautiful Beaches in 2022/2023 Arounf The World and Full List
Al Sufouh Beach, Dubai, United Arab Emirates

Al Sufouh beach is one of Dubai’s hidden gems, tucked away between Burj Al Arab and Palm Jumeirah it’s easy to miss as it’s hidden behind palm trees. It features gorgeous views of some of Dubai’s impressive buildings, as well as fantastic vistas over the water - perfect for enjoying a sunrise or sunset.

3 Bai Sao, Phu Quoc, Vietnam

Top 10 Most Beautiful Beaches in 2022/2023 Arounf The World and Full List
Bai Sao, Phu Quoc, Vietnam

One of the most beautiful beaches in Phu Quoc, this beach is a real eye-catcher. With its bright blue waters and light tropical sands, this beach is set alongside palm trees offering visitors a truly stunning setting when visiting the island. With plenty of natural landscape nearby, the beach is also home to some small trails where visitors can explore some of the local forests.

How to travel: Bai Sao is located 16 miles from Duong Dong Phu Quoc’s largest town. Visitors can reach Phu Quoc from Ho Chi Minh city via a 40-minute plane ride.

Top 10 Most Beautiful Beaches in Vietnam

4 Cape Drastis, Corfu, Greece

Top 10 Most Beautiful Beaches in 2022/2023 in The World
Cape Drastis at Corfu island in Greece

Located in the northwesternmost point of Corfu, this small beach is situated between cliffs which helps make it stand out. The beach is most easily viewed from above, as it is not accessible and the only way to experience it up close is by boat. Instead, this beach is best admired from afar, with the small stretch of sand standing out against the impressive rocks and ocean.

5 Pensacola Beach, Florida, USA

This world-famous beach is known for its sugar white sands and emerald green waters, making it one of the most stunning beaches in America. Located along the Florida Gulf Coast, here you’ll find clear blue waters that are home to plenty of sea life, including turtles and manatees.

The beach was also included in Trip Advisor’s 2021 top 15 beaches in the U.S, making it a popular destination for those looking for a slice of paradise they can easily get to.

The beach is an ideal getaway spot for families and offers everything from restaurants and bars to various water activities.

How to travel: Pensacola Beach is a 30-minute drive from Pensacola International Airport.

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6 Bamburgh Beach, Northumberland, UK

Set on the beautiful costal town in Northumberland, thousands of people head to this beach each year to take in the views of the impressive castle located right on the coastlines. Whilst it may not be the most exotic of locations, the beach does come with some dramatic views with the historic landmark providing a very striking backdrop.

How to travel: Bamburgh is located 39 miles north from Newcastle airport and is accessible by car or train (the closest station is Chathill). Visitors traveling from Newcastle by train will need to travel via Berwick-upon-Tweed or Alnmouth.

Top 10 Most Beautiful Beaches In The UK

7 Numana Alta Beach, Italy

Top 10 Most Beautiful Beaches in 2022/2023 in The World
Beautiful coastline of Numana, Province of Ancona, Italy, surrounded by high massive white limestone rocky cliffs eroded by Adriatic sea waves and wind

This stunning Italian beach is certainly a beautiful destination. With bold and beautiful properties scattered along the coast, the beach features bright sands and enticing waters, perfect for those looking for a tropical escape. Postcard-worthy beach umbrellas can often be found dotted along the beach, adding to its Italian charm.

8 Railay Beach, Krabi, Thailand

Top 10 Most Beautiful Beaches in 2022/2023 Arounf The World and Full List
Railay Beach - Most Beautiful Beach In the World

Railay Beach is located on the coast the Railay peninsula, situated south of the cities of Krabi and Ao Nang. The beach features dramatic limestone formations that make this the ultimate destination for rock climbing enthusiasts. The beach itself is only accessible by boat, but is still extremely popular with travellers hoping to make it catch a glimpse of the beautiful natural setting in person.

Located in along a small peninsula in Thailand, this beach features some impressive backdrops with its limestone cliffs towering over the shoreline. The curving beach is punctuated by towering creviced karsts — the limestone formations that have made Railay a world-class destination for rock-climbing — and the emerald lagoon is a paradise for kayaking and SUP-boarding. Neighboring Phra Nang beach is pocked with caves, including a fertility shrine. Head to the other side of the isthmus (Railay East) for a rockin' bar scene.

How to travel: Railay Beach is only accessible via boat and is a quick 15-minute ride from Ao Nang.

9 Na Pali Coast, Kauai, Hawaii, USA

This beach is located along Kauai’s north shore, known for beautiful coastline this beach is surrounded by razor-sharp ridges and waterfalls. A breath-taking destination on one of the Hawaiian Islands, the rugged terrain appears as it did centuries ago. Travellers can enjoy the sights of these beaches from boat tours that guide them along the coast or by taking in the sights from the air, with aerial tours offering incredible views from above.

How to travel: Some flights fly directly to Kauai Island. Those starting off in Oahu can take a direct 40-minute flight to Kauai.

10 Boracay White Beach, Philippines

Top 10 Most Beautiful Beaches in 2022/2023 in The World
Tropical white sand beach with coconut trees and turquoise waters on Boracay island, the Philippines.

The four kilometre stretch of beach is one of Boracay Island’s main attractions and one of the most popular reasons for visiting the island. This mesmerising beach is a stand out destinations in the whole of the Philippines, with idyllic ocean views and pristine blue waters, perfect for swimming. White Beach is perfect for those who love swimming, thanks to its flat, calm waters.

Accommodation is broken up into three sections along the beach, Stations 1, 2 and 3, and range from luxury, mid-level and budget respectively.

How to travel: Boracay Island is accessible by plane from Manila. Flights take roughly one hour, connecting in Caticlan (followed by a 10-minute ferry ride) or Kalibo (followed by a two-hour bus ride).

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The top 15 most eye-catching natural wonders

Through the same study, Kuoni also determined the world's most eye-catching natural wonders; landmarks forged by nature that the human eye is most drawn to.

eyto Lake in Canada was crowned the most beautiful natural landmark, followed by Meeru Island in the Maldives and the Jurassic Coast in the UK.

Five of the top 15 hailed from North America, including Yosemite, El Yunque National Forest and the Grand Canyon.

Water-based natural wonders dominated the list, with lakes, caves and waterfalls among the winners.

A second spot from the Philippines – Puerto Princesa Underground River – made this list, too.

1. Peyto Lake, Canada

2. Meeru Island, Maldives

3. Jurassic Coast, UK

4. Yosemite, US

5. Lake Tekapo, New Zealand

6. Niagara Falls, Canada/US

7. Snowdon, Wales, UK

8. Puerto Princesa Underground River, Philippines

9. Marble Caves, Chile

10. El Yunque National Forest, Puerto Rico

11. Aurora Borealis, Iceland

12. Iguazu Falls, Argentina/Brazil

13. Lake Matheson, New Zealand

14. Phang Nga Bay, Thailand

15. Grand Canyon, US