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Top 10 Least Popular and Most Popular Car Colors in the US
Top 10 Least Popular and Most Popular Car Colors in the US

In the early years of the automobile's development, cars were frequently referred to as "horseless carriages." The earliest cars were painted black to resemble the familiar horse-drawn carriages. In actuality, there was only one color option available when Ford Motor Company started producing its iconic Model T. Black was that hue.

Color captures the mood - When we think back to the 1930s Great Depression and the years that followed, including World War II, we see that automotive colors frequently captured the gloomy atmosphere of the time. Subtle colors were more popular, similar to vogue trends. Bright candy-colored paints started to become common on cars in the 1950s and beyond, when peace and prosperity were strong again. Are you curious about which hues Americans favored during the 1976 bicentennial celebration? Of course, it's red, white, and blue.

Gender influences color preferences - Numerous studies have found that preferences for exterior car colors are influenced by gender. For instance, men were 34% more likely than women to choose a yellow car. Women, however, favored teal vehicles more frequently than did men. 77.1% of all vehicles on the road today are grayscale colors (white, black, gray, and silver), regardless of gender.

Why are there so few car colors?

So why are there currently so few color options? To put it simply, the shades that appear to work well for a variety of vehicles and appeal to a wider variety of customers are the most prevalent car colors currently being seen.

Car manufacturers no longer have to worry about coming up with countless new designs as they can sell their products in large quantities thanks to tried-and-true color schemes.

From a manufacturing and sales perspective, it makes sense to produce popular colors in large quantities and give customers who want a more specialized shade access to professional painters' services.

It's also important to note that some colors seem to go better with particular vehicles. For instance, we might anticipate seeing vivid or outrageous colors on extremely pricey or opulent sports cars, but not on more typical, everyday vehicles.

America’s Most Popular Car Colors

Photo: today
Photo: today

In the United States, vehicles painted in grayscale colors (white, black, gray, and silver) account for 77.1% of all vehicles on the road. The top choice, White, is at the top of the list. White's association with contemporary and progressive themes as a result of its connection to technological products like the Apple iPhone is one reason for its popularity. Due to its superior ability to conceal dirt compared to other colors, it is also one of the easiest car colors to keep looking clean.

For a number of years, white has actually been one of the most popular car color choices. A lot of consumers value white's simplicity. Additionally, as a result of the success of businesses like Apple, there is a stronger link between whiteness and technological advancement.

The most popular colors for all automobiles are consistently cited as white and neutral hues. They appeal to a wide variety of customers and are frequently connected in America with luxury and elite status.

Rank Color Percentage Share
1 White 23.9%
2 Black 23.2%
3 Gray 15.5%
4 Silver 14.5%
5 Red 10.3%
6 Blue 9.0%
7 Brown 1.4%
8 Green 0.7%
9 Beige 0.4%
10 Orange 0.4%

America’s Least Popular Car Colors

On the other hand, while Americans adore neutral, naturally elegant vehicles, they are immediately repulsed by garish and exciting hues. Gold, yellow, and purple are the least popular car colors, according to statistics on car colors.

This shouldn't come as much of a surprise considering that some of the least frequent car colors in parking lots and on the road are these vivid and striking hues.

Though it's hard to say for sure, it may have something to do with how we want to be viewed while driving why the least popular car color always tends to be something more dramatic, like purple.

While shades like gold and purple undoubtedly stand out, neutralcolors like white and grey can easily blend in with the rest of the traffic. Some people simply prefer not to draw attention to themselves while traveling to and from work each day.

It's important to note the following when determining the least and most popular car colors:

Due to their high solar absorption, darker car colors can make driving in hotter climates less comfortable. White vehicles, on the other hand, never go out of style.

Brighter car colors can seem out of place when used on regular commercial vehicles because they are frequently connected to sports cars and race tracks.

Because there are fewer vehicles of the same color on the road, some of the least common car colors are also among the safest.

Why are neutral colors the most popular car colors?

Photo: hanceauto
Photo: hanceauto

Neutral colors are associated with status and wealth

In America and other countries around the world, neutral hues like silver, white, and black have long been associated with luxury and affluent social status.

Conveying a sense of opulence without being garish or loud, conservative colors are elegantly simple and understated. A bewildering array of luxury goods, including almost every luxury car and fine jewelry, feature neutral colors.

It makes sense that many Americans would want their cars' paint jobs to convey an impression of success, wealth, and status

Others contend that understated car colors like gray, black, and white are popular for much more utilitarian reasons.

Neutral colors are easier to clean

Simply put, neutral-colored cars—especially those with silver or gray hues—are simpler to keep clean because they exhibit fewer signs of the nasty contaminates that cars amass while operating. These subdued hues also don't exhibit chips, scratches, and other paint flaws as readily as hues with more contrast.

It makes sense that Americans would prefer a color for their car that requires less effort to maintain a nice, presentable appearance.

Black cars are the sole exception to this rule. Anyone who has owned a black car can attest to the fact that while black can make a car look ominous, stealthy, and extremely posh, it also reveals dust, scratches, and swirl marks like you wouldn't believe.

What is the safest car color?

There are several ways to respond to the question, "Which car colors are safest?" Brighter and bolder colors stand out in all weather conditions, making them generally the safest choice from a driver and passenger safety perspective.

Experts claim that white is the most common car color and one of the safest car colors because it reflects light in all lighting conditions and is clearly visible even in times of rain. A white vehicle is much more visible in all types of weather and lighting.

A white car has a 12% lower accident risk than a black car, according to the Monash University Accident Research Center.

Of course, not all the most popular car colors are the safest. Because they are visible and stand out from the rest of the traffic, yellow and orange cars are considered to be especially safe. One of the least common car colors, gold, is also significantly safer.

It's typically a good idea to stick with the most popular car colors for businesses who plan to sell specific selections of vehicles from a resale safety perspective. Customers with these car colors are more likely to be found because white and neutral colors are generally much more in demand.

What Car Color Stands Out the Most?

Without a doubt, your car's color plays a significant role in how distinctive it is. Which auto color, though, does that the best? Red is known for its dashing qualities, but the truth is that it's not the most eye-catching color there is because it's so ubiquitous.

Instead, if you really want your car to stand out, choose an orange, pink, or purple color. These hues share many of the same qualities as a red car, but they are not nearly as prevalent. They have fantastic looks, and their rarity makes them even more distinctive.

What Car Colors Stand Out Least?

Notably, insurance companies and other similar businesses don't actually consider a car's color when assessing its safety. On a larger scale, studies do indicate that because they are more visible, car colors with greater visual impact may be safer.

Black and darker blue are the two car colors that are least likely to stand out on the road. In some weather conditions and at night, it can be challenging to distinguish these colors. Less visibility is also correlated with red and deep gray hues.

Despite the fact that red is much brighter than black, some experts claim that it can sometimes make stop signs and break lights more difficult to see.

Notably, the way your car is finished may also affect how "visible" it seems to be. More likely to be seen are metallic shades with lots of chrome accents that are made to reflect the sun.

Which colors are trending for 2023?

1. White

The most popular car color in 2023 is white, which is no surprise. White is the most popular car color year after year, and it’s likely to do with the fact that it’s so neutral but still finds a way to accent a modern car’s appearance in a way that bolder colors simply can’t.

2. Gray and Silver

Year after year, gray and silver are the most popular car colors, and last year was no exception. About one-third of 2023 model year vehicles were one of these two colors.

What makes gray and silver king? It is likely their appeal at resale time.

3. Black

Yes, it’s true that black-colored cars may trap more heat. But for millions of car owners, the sleek and stylish look of a black car is too good to turn down.

4. Other popular colors

Four other colors also were notably popular among 2022 models. They are:

• Blue: 12%

• Red: 7.5%

• Green: 2%

• Natural: 1.5%

How to choose the perfect color for your car in 2023?

Your choice of color may be influenced by a number of factors. Consider the weather and driving conditions in your area, how often and how far you intend to drive, and, of course, the time, money, and effort you are willing to put into maintaining the appearance of your car.

♦ Gray and silver colors make dust and minor dirt almost invisible. The same is true for minor scratches and bumps. However, keep in mind that statistically, gray and silver vehicles are the most stolen ones;

♦ White. While most people believe that white is the most difficult color to keep clean, it is actually the third most resistant to dust and minor scratches, right behind silver and grey. A white car might be the ideal solution for you if your neighborhood is not overly muddy. Not to mention that you will conserve a lot of fuel on the AC and that it won't get as hot in the sun;

♦ Black might be the most problematic color. Except for dust and mud, even the slightest rain will leave its marks on a black car, making it look dirty right away.

Whatever shade you choose, qualified mechanics from a reputable body shop will make sure that your car always looks like new and is simple to sell if you decide to do so.

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