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Ford Motor Company has launched the "From America, For America" campaign, offering significant discounts to U.S. consumers

Ford Fights Tariffs With Massive Price Cuts

In response to former President Donald Trump’s reinstated 25% tariffs on imported vehicles, Ford Motor Company is launching a bold nationwide pricing campaign: "From America, For America."

Effective immediately, Ford is extending its employee pricing—usually reserved for Ford workers—to all U.S. customers. This means buyers can purchase most new Ford and Lincoln vehicles at a rate below dealer invoice.

The campaign not only protects American consumers from expected price hikes, but also capitalizes on Ford’s domestic production strength. Over 80% of Ford vehicles sold in the U.S. are built in America, allowing the company to offer competitive pricing while rivals dependent on imports struggle.

Read more: Top 10 Most 'American' Cars in 2025: Built in the USA, Powered by Pride

How Much Can You Save? Up to $10,000 Off Popular Models

The savings under Ford’s program are significant. Here are examples of what buyers can expect:

Ford offers across-the-board discounts

Eligible Models: What’s Included and What’s Not

Ford’s discount program applies to most new 2024 and 2025 Ford and Lincoln models, including:

• Gasoline-powered vehicles

• Hybrid and Plug-In Hybrid Electric Vehicles (PHEVs)

• Battery Electric Vehicles (EVs)

Excluded Models:

• 2025 Ford Expedition

• 2025 Lincoln Navigator

• Ford F-150 Raptor

• Ford Super Duty trucks (F-250, F-350)

The goal is to prioritize volume models that everyday consumers want and can afford—especially those made in U.S. plants.

Extra Incentives for EV Buyers: Free Charger + Installation

Through Ford’s "Power Promise" initiative, EV customers will receive:

• A free Level 2 home charger

• Standard installation included (valued at over $1,000)

• Applies to Mustang Mach-E, F-150 Lightning, and other Ford EVs

This offer aims to reduce barriers to EV adoption by addressing one of the biggest concerns: at-home charging access.

What’s Behind This Move?

The new tariffs, which took effect in early April 2025, target imported vehicles and components, driving up costs for automakers with global supply chains. Companies like Hyundai, Kia, and Volkswagen could see a price surge due to their heavier reliance on foreign production.

Ford, on the other hand, leans into its identity as a domestic automaker. Its pricing offensive serves multiple goals:

• Offset the inflationary pressure caused by tariffs

• Reinforce its “Built in America” brand position

• Capture price-sensitive buyers in a volatile market

• Undercut import-reliant competitors

Bottom Line: Should You Buy Now?

If you’ve been eyeing a new Ford, now may be the best time in years. With up to $10,000 off, EV perks, and pricing that beats traditional negotiations, Ford’s campaign delivers real value in a market clouded by trade uncertainty.

This isn’t just a discount—it’s a strategic power play. And for buyers? It’s a chance to lock in real savings before tariffs ripple further through the auto industry.

FAQs: Ford's Employee Pricing & Tariff Strategy Explained

Q: What is Ford employee pricing?

A: It’s a transparent, no-haggle price available to Ford employees—usually below dealer invoice. For a limited time, it’s open to the public.

Q: When does this promotion end?

A: The discount is valid through June 2, 2025, unless extended or modified.

Q: Are lease offers included?

A: Yes. Lease deals based on employee pricing often mean lower monthly payments thanks to reduced vehicle cost.

Q: Do I need a coupon or code?

A: No. Just visit any participating Ford or Lincoln dealership and ask for employee pricing.

Q: Can I stack other rebates or dealer cash on top of this?

A: Typically, no—employee pricing replaces most other discounts. However, dealers may have local incentives that stack.

Q: Is this offer available in all U.S. states?

A: Yes. This is a nationwide program, offered across all U.S. dealerships.

Q: What if I already bought a Ford recently?

A: Unfortunately, this pricing only applies to new purchases or leases made during the promotion window.

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