What is a case study
What is a case study?

1.What is A Case Study?

A case study is an in-depth study of a person, group, or event. In a case study, nearly every aspect of the subject's life and history is analyzed looking for patterns and causes of behavior. Case studies can be used in many different fields. Some areas include psychology, medicine, education, anthropology, political science, and social work.

The purpose of a case study is to learn as much as possible about an individual or a group. From there, the information can be generalized to many other people. Case studies are often highly subjective. Sometimes its results are difficult to generalize to a larger population.

Case studies that focus on an individual or a group will follow a format. This format is similar to other forms of psychology writing. If you are writing a case study, you must follow the rules of the APA format.

2.Benefits and Limitations

A case study can have both strengths and weaknesses. You must consider the pros and cons before deciding to use this type of study. Here are a few typical pros and cons of case studies.


One of the biggest advantages of a case study is that it allows you to investigate things that are difficult to do in the lab. Some other benefits of case studies are as follows:

• Allows researchers to collect a lot of information

• Create an opportunity to gather information about rare or unusual cases

• Allows the researcher to develop hypotheses found in empirical research.


Besides the advantages, case studies still have some disadvantages that need to be overcome. Only when you know those points can you edit and perfect your case study. Here are a few basic disadvantages that Knowinsiders has compiled and sent to you:

• Cannot generalize to a larger population

• Can't prove cause and effect

• Not tight

• May lead to bias

You can do a case study to uncover a unique recently discovered phenomenon. The insights gained help researchers develop additional ideas. You can also research questions to be explored in future studies. The knowledge from case studies cannot determine cause-and-effect relationships between variables. However, it can be used to develop hypotheses. From there, you can solve these problems in empirical research.


You can learn some notable case studies in the history of psychology. Much of Freud's work and theory was developed using individual case studies. Some great examples of typical case studies in psychology include:

• Anna O: Anna O. is the pseudonym of a woman named Bertha Pappenheim. She is a patient of Dr. Josef Breuer. Although she is not a patient of Freud. Freud and Breuer discussed this woman's case extensively. She is experiencing symptoms of a hysteria. Talking about her problems will help ease her symptoms. This case played an important part in the development of talk therapy. This is seen as an approach to mental health treatment.

• Phineas Gage: Phineas Gage is a railroad worker who has suffered a terrible accident. A metal rod in the explosion pierced his skull. It damaged important parts of his brain. Gage recovered from his accident. However, he has had serious changes in both his personality and behavior.

Genie: Genie is a young girl who suffers from terrible abuse and isolation. Genie's case study allows researchers to see if language can be taught well. Even with or without skipping important stages of language development. Her case is also an example of how scientific research can interfere with treatment. It also leads to abuse of vulnerable individuals.

Such cases demonstrate that case studies can be used to study things that researchers cannot reproduce in an experimental setting. Genie's terrible abuse prevented her from learning the language at key points in her development. This is clearly not something researchers can ethically reproduce. However, conducting a case study on Genie provided an opportunity to study non-reproducible phenomena.

4.Types of Case Studies

Next, readers will learn about the types of case studies that are commonly used. Choosing which type of case study to use will depend on the nature of the study.

• Collective case studies: These studies involve studying a group of individuals. Researchers may study a group of people in a given context or consider an entire community. For example, Psychologists can explore how accessing resources in a community has affected the overall mental health of those living there.

• Descriptive case studies: These studies involve starting with a descriptive theory. The subjects are then observed and the information collected is compared with the pre-determined theory.

• Case studies explain: They are often used to investigate cause and effect. Researchers looked at factors that caused some of the events to happen.

• Exploratory case studies: These are used as a starting point for further research. Researchers can gather more information before developing their questions and hypotheses.

• Specific case studies: These studies occur when individuals or groups allow researchers to dig deeper initially.

• Intrinsic case study: The researchers have a personal benefit from doing this research. Jean Piaget's observations of his own children are a prime example. This may contribute to the development of a psychological theory.

The three main types of case studies commonly used are intrinsic, specific, and collective. Intrinsic studies are useful for learning about unique cases. Specific case studies help to look at each individual to learn more about a problem as a whole. A collective case study is useful in looking at several cases concurrently.

5.How to Write An Effective Case Study

What is Case Study? 5 Best Ways to Do a Case Study
How to Write A Case Study

To write a perfect case study, you need to know how the process works. In addition, some good tips in the implementation process will also help you a lot. Here are some important information when building a very useful case study. Read on to find out.

Where to find data?

There are a number of different sources and methods for gathering information. Here are six main sources commonly used by researchers to analyze case studies:

• Archives: Census records, survey records, and name lists are examples of archives.

• Direct observation: This strategy involves observing the subject, usually in a natural setting. Individual observation is sometimes used. However, it is more common to create a group to observe.

• Documents: Letters, newspapers, administrative records, etc. are the types of documents that are often used as sources.

• Interviewing: Interviewing is one of the most important methods of gathering information. An interview can have structured survey questions. However, the use of open-ended questions is still common.

• Participant Observation: That is, the researcher acts as a participant in the events. They will also be observers of actions and results.

• Physical Artifacts: Tools, objects, instruments and other artifacts observed during direct observation of the object.

Part 1: History of the case study

To better understand how to build the perfect case study. Readers need to refer to the structure and content of the case history section below:

Background: The first part of your paper will present the patient's background. This includes factors such as age, gender, job, health status, family mental health history, family and social relationships, etc.

Describe the problem presenting: In the next section of the case study, you will describe the problem or symptoms the patient presented. Describe any physical or emotional symptoms reported by the patient. The thoughts, feelings, and perceptions associated with the symptoms should also be noted. Any screening or diagnostic evaluation must describe in detail and all scores are reported.

Your diagnosis: Provide your diagnosis and the appropriate diagnostic and statistical manual code. You must explain how your diagnosis was made. You also mentioned that the patient's symptoms fit the diagnostic criteria. You should also state any possible difficulties in making the diagnosis.

Part 2: Implement the plan

This section of the article will cover the treatment method. This section includes the theoretical basis for the selected treatment. In addition, you can also present any other evidence to explain why you chose this approach. This section should also include information about treatment goals, procedures, and outcomes.

• Cognitive Behavioral Approaches: Explain how a cognitive behavioral therapist would approach treatment. This approach provides background information on cognitive behavioral therapy and describes treatment sessions. At the same time, the customer's response and the outcome of the treatment are also mentioned. You record the patient's difficulty or success during treatment.

• Humanistic Approach: Describes a humane approach that can be used to treat patients. Such as client-centered therapy. You need to provide information about the type of treatment, the patient's response, and the end result of the treatment. In addition, you also need to explain why the treatment was successful or failed.

• Psychoanalytic Approach: Describes how a psychoanalytic therapist would view a patient's problem. This method provides some background information on the psychoanalytic approach and cites relevant references. You need to explain the treatment, the patient's response, and the effectiveness of the treatment.

Pharmacological approaches: In the case of superior treatment involving the use of drugs. Please explain what medication was used and why. Also you need to provide background information about the effectiveness of these drugs. You also have to compare it with other treatment combinations.


What is Case Study? 5 Best Ways to Do a Case Study
You need a discussion section in every case study

When you write a case study, you should also include a discussion about the case study itself. The content covers both the strengths and limitations of the study. You should be aware of how the findings of your case study can support previous research. You should also describe some of the implications of your case study.

For example: What ideas or findings might need further exploration? How might researchers explore some of these questions in additional studies?

More Tips

To do a good case study, you need to know specific tips. Here are some great tips that Knowinsiders wants to tell you to build the perfect case study.

• You must not call your Case study object “customer”. Instead, you should use their name or a separate pseudonym.

• You need to refer to the case study examples to get an idea of ​​the style and format.

• Remember to use APA format when citing references.


Case studies are a very useful research tool in marketing. However, they need to be used wisely. The method is best used in situations where conducting an experiment is possible or not possible. Case studies are useful for looking at unique situations. Also it allows researchers to collect a lot of information about a particular individual or group of people.

If you are instructed to analyze a case study for a psychology course. Check with your instructor for specific instructions that you must follow. If you're writing a case study for professional publication, check with the publisher for their specific instructions on how to submit a case study.

Above is all the useful information about what a case study is and how to do it. Hopefully, through this article, readers have been able to create a perfect case study for themselves. Hope you can apply this method to your own marketing campaigns.
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