The Forbes 2024 list of the most valuable sports teams showcases the financial dominance of the NFL, with 29 of its 32 teams securing spots in the top 50 rankings. At the pinnacle of the list, the Dallas Cowboys stand unmatched, becoming the first sports franchise ever valued above $10 billion, marking their ninth consecutive year at the top. Their unprecedented valuation cements their legacy not just as a football team but as a global financial powerhouse.

Following the Cowboys, the Golden State Warriors rank second with a valuation of $8.8 billion, demonstrating the NBA’s expanding global reach and commercial appeal. The New York Yankees, at $7.55 billion, continue to represent the enduring allure of Major League Baseball.

Soccer clubs, despite their international popularity, are less prevalent on the list. Only seven teams made it, with Real Madrid and Manchester United leading the charge. Real Madrid, tied for 12th place with the Philadelphia Eagles at $6.6 billion, remains a global football icon but reflects the disparity in franchise valuations between American and European sports.

Other significant entries include the New York Knicks, Los Angeles Lakers, and Los Angeles Rams, underscoring the substantial value of teams in major U.S. metropolitan markets. Meanwhile, storied NFL franchises like the New England Patriots and Green Bay Packers continue to thrive financially, backed by their massive fan bases and strong branding.

This year’s rankings underline the immense profitability of American sports, particularly the NFL, which continues to dominate the global sports valuation landscape. However, the growing presence of NBA teams and select European soccer clubs signals the shifting dynamics of sports business worldwide.

Learn more: Top 10 Most Popular Sports in the U.S. 2025 by Number of Fans

KnowInsiders presents a brief overview of the most valuable US sports teams in 2024 - Top 30:

1. Dallas Cowboys - $10.1 billion

Dallas Cowboys became known as “America’s Team”
Dallas Cowboys became known as “America’s Team”

The Dallas Cowboys, also known as "America’s Team," once again lead Forbes’ rankings as the world’s most valuable sports franchise. Their valuation of $10.1 billion marks a groundbreaking milestone, making them the first team to surpass the $10 billion mark. Owned by Jerry Jones, the Cowboys thrive on their immense global brand, a state-of-the-art AT&T Stadium, and unparalleled sponsorship deals. Despite not winning a Super Bowl since 1996, their massive fan base and strategic marketing keep them at the top of the financial ladder.

2. Golden State Warriors - $8.8 billion

The Golden State Warriors rank second, valued at $8.8 billion, cementing their position as the NBA’s most valuable team. Their meteoric rise is fueled by consistent on-court success, including four championships since 2015, and the 2019 opening of the Chase Center in San Francisco. Owners Joe Lacob and Peter Guber have transformed the franchise into a global basketball icon, leveraging superstars like Stephen Curry to build a vast fan base and lucrative sponsorships.

3. Los Angeles Rams - $7.6 billion

With a valuation of $7.6 billion, the Los Angeles Rams are the NFL's second-highest-ranked team. The team's value surged after relocating to Los Angeles and opening the stunning $5 billion SoFi Stadium in 2020. Owned by billionaire Stan Kroenke, the Rams’ recent Super Bowl win in 2022 has further boosted their brand and financial growth, attracting local and international fans.

4. New York Yankees - $7.55 billion

The New York Yankees, valued at $7.55 billion, are MLB's most valuable team and a cultural institution in American sports. Known for their 27 World Series titles and iconic pinstripes, the Yankees boast a global fan base. Revenue streams include partnerships, YES Network, and historic merchandising, sustaining their top-tier status for decades.

5. New York Knicks - $7.5 billion

The New York Knicks, despite decades of limited on-court success, are valued at $7.5 billion, making them the NBA’s second most valuable franchise. Located in Madison Square Garden, the Knicks leverage their New York market, lucrative media deals, and sponsorships. Owner James Dolan has maintained the team’s high valuation through strategic branding efforts and fan engagement.

6. New England Patriots - $7.4 billion

The New England Patriots, valued at $7.4 billion, are an NFL powerhouse with a legacy of sustained success under owner Robert Kraft and legendary coach Bill Belichick. Their six Super Bowl victories with quarterback Tom Brady have solidified their brand globally. The Patriots’ Gillette Stadium and highly loyal fan base generate substantial ticket sales, sponsorships, and merchandise revenue, keeping them among the most valuable sports teams. Their ability to consistently compete in the playoffs has bolstered their long-term financial performance.

7. New York Giants - $7.3 billion

The New York Giants, valued at $7.3 billion, remain one of the NFL's cornerstone franchises. Owned by the Mara and Tisch families, the Giants boast a rich history with four Super Bowl victories. Their strategic location in the New York metropolitan area and the shared MetLife Stadium with the Jets enhance their revenue streams. Despite recent on-field struggles, their passionate fan base and lucrative broadcast deals secure their financial standing as one of the league’s elite franchises.

8. Los Angeles Lakers - $7.1 billion

The Los Angeles Lakers, valued at $7.1 billion, are one of the NBA’s most iconic teams. Known for their historic success with 17 championships, the Lakers have cultivated global appeal with legends like Magic Johnson, Kobe Bryant, and LeBron James. Their home at the Crypto.com Arena and massive following worldwide drive ticket sales, merchandising, and TV rights. Owned by the Buss family, the franchise remains synonymous with star power and basketball excellence, making it a cultural and financial juggernaut.

9. New York Jets - $6.9 billion

The New York Jets, with a valuation of $6.9 billion, continue to benefit from their shared market presence in the New York area. Owned by the Johnson family, the Jets play home games at MetLife Stadium and enjoy robust revenue streams through TV deals and sponsorships. While the team has struggled on the field, recent moves to improve performance, including acquiring star quarterback Aaron Rodgers, have sparked renewed fan enthusiasm and optimism for the future.

10. San Francisco 49ers - $6.8 billion

The San Francisco 49ers, valued at $6.8 billion, boast a storied history with five Super Bowl championships. Owned by the York family, the team plays in Levi’s Stadium, a state-of-the-art venue that significantly boosts revenue. Known for their innovative leadership and commitment to success, the 49ers have a massive fan base, particularly in the Bay Area. Recent competitive success in the NFL playoffs has further solidified their status as one of the league's premier franchises.

11. Las Vegas Raiders - $6.7 billion

The Las Vegas Raiders, valued at $6.7 billion, have seen their worth soar since relocating to Las Vegas and opening the state-of-the-art Allegiant Stadium. Owned by Mark Davis, the Raiders benefit from their new market’s entertainment-driven economy and a passionate fan base. The team’s historical reputation for grit and rebellion enhances its appeal, attracting both die-hard and casual fans. Strategic partnerships and sponsorships have further cemented their financial stability in their new home.

12. Philadelphia Eagles - $6.6 billion

The Philadelphia Eagles, valued at $6.6 billion, are one of the NFL’s most passionate franchises. Owned by Jeffrey Lurie, the Eagles enjoy immense fan support, particularly after their historic Super Bowl win in 2018. Playing at Lincoln Financial Field, the team generates substantial revenue from ticket sales, sponsorships, and media deals. Their consistently competitive roster and strong connection with the Philadelphia community contribute to their high valuation and enduring appeal.

13. Real Madrid - $6.6 billion

Real Madrid, tied for 12th place at $6.6 billion, is the most valuable soccer club on the Forbes list. With 14 UEFA Champions League titles, the Spanish giants are synonymous with football excellence. Their global fan base, legendary players like Cristiano Ronaldo, and revenue from broadcast rights, merchandise, and the Santiago Bernabéu Stadium renovation sustain their position as a financial powerhouse. Real Madrid continues to set benchmarks in European soccer, balancing tradition with modernization.

14. Manchester United - $6.55 billion

Manchester United, valued at $6.55 billion, remains one of the world’s most renowned sports franchises. Known for their extensive global fan base, the English Premier League club generates significant revenue from sponsorships, merchandising, and TV rights. Despite recent on-field struggles, Manchester United’s historic success and star-studded legacy, featuring legends like Ryan Giggs and Eric Cantona, keep the brand financially strong. Owned by the Glazer family, the club continues to be a key player in soccer’s global market.

15. Chicago Bears - $6.4 billion

The Chicago Bears, valued at $6.4 billion, are a cornerstone NFL franchise with a rich history dating back to 1920. Known for their iconic Soldier Field home and passionate fan base, the Bears thrive on their long-standing tradition. Owned by the McCaskey family, the team benefits from lucrative TV deals and sponsorships. Although on-field success has been limited in recent years, the Bears' storied past and strong market presence ensure their continued financial growth.

16. Washington Commanders - $6.3 billion

The Washington Commanders, valued at $6.3 billion, are among the NFL's most historic franchises, with three Super Bowl victories. Despite recent controversies and ownership changes, the team's strong market presence in the Washington, D.C. area sustains their financial stability. New owner Josh Harris is working to revitalize the brand, rebuild fan trust, and modernize their stadium experience. The Commanders benefit from lucrative broadcasting rights and a loyal fan base, positioning them as a resilient and valuable franchise despite recent struggles.

17. Miami Dolphins - $6.2 billion

The Miami Dolphins, valued at $6.2 billion, are a premier NFL franchise with a rich history, including two Super Bowl victories. Owned by Stephen Ross, the team has invested heavily in modernizing Hard Rock Stadium, enhancing the fan experience and increasing revenue potential. The Dolphins’ South Florida location bolsters their commercial appeal, drawing both local fans and international interest. On-field improvements and strategic partnerships continue to raise the team's profile, cementing its place among the league’s most valuable franchises.

18. Houston Texans - $6.1 billion

The Houston Texans, with a valuation of $6.1 billion, are one of the youngest NFL teams, founded in 2002. Despite their relative youth, the Texans have built a strong brand, thanks to their presence in the nation’s fourth-largest city. Owned by the McNair family, the team benefits from lucrative sponsorships, broadcasting rights, and a loyal fan base. NRG Stadium serves as a state-of-the-art venue, further boosting their financial standing. While they’ve faced challenges on the field, their market size ensures continued growth.

19. Boston Celtics - $6 billion

The Boston Celtics, valued at $6 billion, are a historic NBA franchise with 17 championships to their name. Known for legendary players like Bill Russell and Larry Bird, the Celtics maintain a strong legacy of excellence. Owned by Wyc Grousbeck and Steve Pagliuca, the team leverages TD Garden’s prime location and loyal New England fan base to maximize revenue. Their commitment to competitive basketball and effective marketing strategies ensures continued financial success and global recognition.

20. FC Barcelona - $5.6 billion

FC Barcelona, valued at $5.6 billion, remains a global soccer powerhouse. Known for their iconic La Masia academy and players like Lionel Messi, the club boasts one of the largest fan bases in the world. Revenue streams include Camp Nou ticket sales, merchandise, and lucrative broadcasting deals. Despite financial challenges in recent years, Barcelona’s emphasis on innovation, such as their digital fan engagement strategies, continues to strengthen their brand globally.

21. Green Bay Packers - $5.6 billion

The Green Bay Packers, valued at $5.6 billion, are unique as the only publicly owned NFL team. Known for their storied history and small-town charm, the Packers are a symbol of community pride in Wisconsin. With 13 championships, including four Super Bowls, the Packers' loyal fan base and historic Lambeau Field generate strong revenue. Despite their market size, their iconic status and consistent on-field success sustain their high valuation.

22. Denver Broncos - $5.5 billion

The Denver Broncos, valued at $5.5 billion, are a cornerstone NFL franchise with three Super Bowl victories. Owned by the Walton-Penner group, the Broncos benefit from their dedicated Rocky Mountain fan base and state-of-the-art Empower Field at Mile High. Strategic investments in the team and facilities ensure their financial growth. Despite recent struggles, their storied history and strong market presence keep them among the league’s most valuable teams.

23. Los Angeles Clippers - $5.5 billion

The Los Angeles Clippers, valued at $5.5 billion, have transformed under the leadership of owner Steve Ballmer. With a focus on building a competitive roster and constructing the Intuit Dome, their upcoming state-of-the-art arena, the Clippers are redefining their identity. Located in the lucrative Los Angeles market, the team’s value has skyrocketed in recent years, thanks to strategic investments and a growing fan base.

24. Los Angeles Dodgers - $5.45 billion

The Los Angeles Dodgers, valued at $5.45 billion, are MLB's second most valuable team. Known for their consistent success and fan engagement, the Dodgers thrive in the entertainment hub of Los Angeles. Owned by Guggenheim Baseball Management, the team benefits from Dodger Stadium, a loyal fan base, and lucrative TV deals. Their strong performance on the field and iconic brand make them a mainstay in sports valuation rankings.

25. Seattle Seahawks - $5.45 billion

The Seattle Seahawks, valued at $5.45 billion, are one of the NFL’s most passionate franchises. Owned by the Paul Allen Trust, the Seahawks have a dedicated fan base known as the "12th Man," which creates an electric atmosphere at Lumen Field. Their 2014 Super Bowl victory and consistent playoff appearances have strengthened their brand, while the Seattle market ensures robust financial growth.

26. Tampa Bay Buccaneers - $5.4 billion

The Tampa Bay Buccaneers, valued at $5.4 billion, gained significant attention following their 2021 Super Bowl victory led by legendary quarterback Tom Brady. Owned by the Glazer family, the Buccaneers have leveraged their success to boost ticket sales, sponsorships, and merchandise revenue. Their home at Raymond James Stadium, paired with a growing fan base, further strengthens their financial position. Despite challenges in maintaining consistent on-field performance, the team's strategic marketing efforts and association with Brady’s legacy keep them among the NFL's most valuable franchises.

27. Liverpool F.C. - $5.37 billion

Liverpool F.C., valued at $5.37 billion, is a global soccer powerhouse with six UEFA Champions League titles. Owned by Fenway Sports Group, Liverpool’s success under manager Jürgen Klopp has revitalized the club, attracting a new generation of fans worldwide. Anfield, the team's historic stadium, continues to provide a significant revenue stream alongside merchandise and broadcasting rights. Liverpool’s emphasis on digital innovation and global outreach ensures their financial stability and brand prominence in the competitive world of European soccer.

28. Pittsburgh Steelers - $5.3 billion

The Pittsburgh Steelers, valued at $5.3 billion, are one of the NFL's most storied franchises with six Super Bowl championships. Owned by the Rooney family, the Steelers boast a dedicated fan base known as the "Steelers Nation," contributing to strong ticket and merchandise sales. Heinz Field, located in the heart of Pittsburgh, provides a robust revenue stream. Known for their consistency and rich history, the Steelers’ brand is synonymous with football excellence, making them a perennial presence among the league’s most valuable teams.

29. Atlanta Falcons - $5.2 billion

The Atlanta Falcons, valued at $5.2 billion, have significantly increased their valuation thanks to the state-of-the-art Mercedes-Benz Stadium. Owned by Arthur Blank, the Falcons benefit from Atlanta’s growing market and strong corporate sponsorships. While the team has experienced mixed on-field success, their innovative fan engagement strategies and commitment to enhancing game-day experiences solidify their financial stability. The Falcons’ emphasis on fostering local community ties further enhances their long-term value.

30. Cleveland Browns - $5.15 billion

The Cleveland Browns, valued at $5.15 billion, have emerged as a strong NFL brand despite years of on-field challenges. Owned by Jimmy and Dee Haslam, the team has invested heavily in improving their roster and facilities. FirstEnergy Stadium in Cleveland provides a vibrant home-field advantage and strong ticket sales. The Browns’ loyal fan base, known as the “Dawg Pound,” supports steady merchandise revenue. Recent improvements in team performance and strategic partnerships have contributed to their rising valuation.

Concluding Remarks

The Forbes 2024 list of the most valuable sports teams underscores the dominance of American franchises, particularly in the NFL, which claims the lion’s share of the rankings. European soccer clubs like Real Madrid, FC Barcelona, and Liverpool continue to showcase the global reach of football but lag behind the financial clout of U.S.-based teams. The growing presence of NBA teams highlights the league’s expanding global appeal, with franchises like the Golden State Warriors and Los Angeles Lakers leading the charge.

FAQs: Top 30 Most Valuable Sports Teams of 2024

1. How does Forbes calculate the value of sports teams?

Forbes evaluates team valuations based on various factors, including revenue, operating income, stadium deals, sponsorship agreements, broadcast rights, merchandise sales, and the market size. Additionally, Forbes considers intangible assets such as brand strength and global fan base.

2. Why is the NFL so dominant on the list?

The NFL’s dominance stems from its lucrative television deals, revenue-sharing model, and strong local fan bases. The league’s structure ensures that even smaller-market teams remain highly profitable, making it the most represented sports league on the list.

3. Why aren’t more soccer teams included?

Despite global popularity, soccer teams typically generate less revenue than NFL franchises due to differences in media rights, sponsorship deals, and league structures. However, iconic clubs like Real Madrid and Manchester United still hold high valuations because of their massive international fan bases.

4. Why are the Dallas Cowboys worth over $10 billion?

The Dallas Cowboys have unparalleled brand strength, a global fan base, and a state-of-the-art stadium, AT&T Stadium, which generates significant revenue. Their innovative marketing strategies and lucrative sponsorship deals also contribute to their record-breaking valuation.

5. Why are MLB teams underrepresented?

Major League Baseball teams face increasing competition from other sports leagues and changing viewer habits. While the Yankees and Dodgers remain iconic, fewer MLB teams achieve the global brand recognition and diversified revenue streams of NFL or NBA franchises.

6. What makes the Golden State Warriors the most valuable NBA team?

The Golden State Warriors’ valuation is driven by consistent on-court success, a strong global brand, and the Chase Center, which generates substantial revenue through events, premium seating, and corporate partnerships. The team’s success has also boosted merchandise sales and media rights value.

7. Why did the Washington Commanders see a surge in value?

The Washington Commanders experienced a valuation boost due to their sale to Josh Harris for a record $6.05 billion, signaling renewed interest and optimism for the team. The franchise's location in the Washington, D.C. market also adds to its financial appeal.

8. What are the key trends from this year’s list?

Key trends include the continued dominance of the NFL, the growing financial clout of NBA teams, and the relatively limited presence of soccer clubs and MLB teams. Additionally, investments in stadiums and fan engagement have become critical for driving valuations higher.

9. Why are the Los Angeles Rams ranked so high?

The Los Angeles Rams' valuation reflects the impact of their relocation to L.A. and the opening of SoFi Stadium, one of the most advanced sports venues in the world. Their 2022 Super Bowl win also boosted their brand and revenue.

10. How does market location affect a team’s valuation?

Teams located in major metropolitan areas like New York, Los Angeles, and San Francisco tend to have higher valuations due to larger fan bases, stronger corporate sponsorships, and more lucrative media markets.

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