E3 2021 Online & Free: Dates, Companies & How To Stream
E3 2021 Online & Free: Dates, Companies & How To Stream

E3 2021 has been announced, with the organisers at The Entertainment Software Association promising an online-only version of the iconic video game trade show.

Last year, E3 was cancelled, which left a gaping hole in the gaming industry’s calendar. Some predicted that E3 would never return, but now we know that isn’t the case!

Many online live-stream events tried to plug the E3-shaped gap in 2020, but some people still missed that concentrated week of gaming news that E3 normally provides.

And now, E3 is back for 2021. But what will the famous expo look like this year? Read on to find the answers to all of your questions.

E3 2021 Online & Free: Dates

Photo: Somagnews
Photo: Somagnews

First things first: E3 2021 will begin on June 12, and end on June 15. E3 promises that “virtual streams and announcements [will be] available online through all major video platforms as well as through the [E3 website] portal and supporting mobile app.” That’s straightforward enough. If you want to watch E3 content, just tune into your usual video source starting on June 12. You’ll be able to find coverage.

However, for members of the press, E3 actually begins on June 7, with “Pre-E3 Media days.” This is pretty similar to how the in-person show works, and will probably involve private briefings or small presentations specifically for media personnel. While the general public won’t be able to attend these sessions, E3 has historically welcomed smaller press outfits with open arms. Independent content creators should keep an ear out for more info, Tomsguide noted.

E3 2021 Online & Free: Companies

The ESA revealed on its website that bookings for E3 2021 include “early commitments from Nintendo, Xbox, Capcom, Konami, Ubisoft, Take-Two Interactive, Warner Bros. Games, Koch Media, and more to come”.

You’ll notice that Sony is missing from that list, which shouldn’t come as too much of a surprise – the PlayStation brand has mainly stuck to its own State of Play live streams for the last couple of years, according to Radiotimes.

E3 2021 Online & Free: How To Stream

Photo: Youtube
Photo: Youtube

To say that E3 2021 has “free tickets” is not entirely accurate, since you won’t need a “ticket” at all to attend this year. Instead, you’ll be able to tune in on your video platform of choice, or through the online portal at the official E3 website.

E3 promises “major exhibitor showcases,” “live press conferences,” “unexpected reveals,” “high-profile hosts” and “charitable initiatives,” among other things. But for the most part, it seems like E3 2021 will be a series of video broadcasts and livestreams from both major companies and personalities within the gaming industry.

“The digitally reimagined E3 2021 will recapture the magic of the past 20+ years while creating an innovative, interactive online experience that will pave the way for more in 2022 and beyond,” the E3 website states.

The ESA's heavy emphasis on this being a free event is likely in response to a report claiming the ESA had pitched plans to put some content behind a paywall (via VGC). Understandably, this idea didn't sit too well with many online, and the ESA swiftly stepped in to reassure fans that there would be "no elements" of E3 behind a paid-for pass or paywall, Eurogamer noted.

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