14:04 | 03/06/2021 Print
|Top 50 Most Valuable Beer Brands In The World In 2021. Photo KnowInsiders|
Brand Finance, a business valuation and strategy consultancy, recently released a study breaking down the top 10 wine, beer, and spirits brands in the world. While somms and beer nerds may disagree on what deserves to be named the highest quality brand, this ranking relies on cold, hard cash.
5.Bud Light US$3.95bn
7.Modelo Especial US$3.36bn
9.Miller Lite US$2.85bn
42.Carling Black Label
43.Dos Equis XX
46.New Pilsner Urquell
49.New San Miguel
**READ MORE: Top 10 Beers - Most Expensive In The World
Corona retained the title of the world’s most valuable beer brand, despite recording a 28% drop in brand value to US$5.8bn. As the bestselling imported drink in the US, with an additional presence in over 120 countries, the Mexican brand has also recently become one of the fastest-growing grocery products in the UK.
|Photo The Time|
Over the last year, the brand has been met with some hesitancy, particularly in the US, as Americans are hesitant to purchase its products due to its similarity in name to coronaviruses. It is this area of public opinion that could be behind the beer’s slight dip in brand value this year, although the study highlights it remains exemplary of the resilience of a strong and reputable global brand, recently announcing an initiative to help the restaurant industry recover from the effects of the pandemic.
Richard Haigh, Managing Director, Brand Finance, commented: “The pandemic has undoubtedly forced change upon the world’s beer brands, which have grappled with consumers’ significant lifestyle changes brought about by the limitations on social interaction. Brands with a strong existing reputation and good levels of familiarity amongst consumers are those most primed to weather the storm.”
Belgian beer brand, Michelob, bucked industry trends as the fastest growing brand, climbing 13 spots in the ranking following an impressive 39% brand value growth to US$1.2bn. Over the last year, the brand has cemented its position as an innovative presence within the sector through its digital-based ‘Ultra Beer Run’ campaign – an initiative that offers free beer as a reward for exercising.
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